From HBO Max to MS NOW: The Best and Worst Entertainment Rebrands of 2025

Now if only you could rebrand an entire year… Published on December 24, 2025 Casey Bloys, chairman and CEO, HBO and Max Content, speaks onstage during Warner Bros. Discovery’s 2025 upfront presentation. Photo by Dimitrios Kambouris/Getty Images for Warner Bros. Discovery 2025 has been a whirlwind year … for corporate rebranding shenanigans. From cable channels and streaming services to shows and some of America’s finest cultural institutions, there have never been more entertainment-adjacent rebrands in the history of Hollywood. Some make sense, some came out of nowhere, and some don’t really matter, but they did happen! Below, The Hollywood Reporter ranks the best, the worst, and the mid rebrands of the year. SAG Awards to The Actor Awards It’s not that The Screen Actors Guild Awards was a bad name (though SAG Awards doesn’t scream “fun!” like other award names do), but let’s face it, The Actor Awards is a big improvement. It is descriptive (it’s the award show for actors, presented by the actors union!). Will that make a difference for viewership when Netflix streams the next installment? Probably not, but when they hand out the statue, which is already called The Actor (synergy!), viewers will immediately know what’s
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