Snapchat now has more than 2 million paid subscribers – TechCrunch
Snapchat has more than 2 million paid subscribers on its Snapchat+ program, the company said during its latest earnings report. Snap noted that the paid plan, which costs $3.99 a month, is a part of “diversifying” its revenue pipelines. The social network first launched Snapchat+ in June 2022 in countries like the US, Canada, the UK, France, Germany, Australia, New Zealand, and the United Arab Emirates. Later, it expanded the subscription service to India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Denmark Norway, and the Netherlands. Snap was able to attract a million subscribers within 60 days of introducing Snapchat+. So comparatively it has taken more time for the company to reach to 2 million paid users. Snapchat+ offers users features like the ability to pin someone as their #1 friend; priority in replies to Snap Star, the company’s program for popular creators; and see “the general direction of travel for where friends have moved recently” if they have turned on location sharing. Image credit: Snapchat+ In the last quarter, the company introduces new things to the subscription such as custom notification sounds, story expiration controls, customizable chat wallpapers, and a plan gifting option. According to data from analytics company Sensor
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