New updates are being added at the bottom of this story……. Original story (published on January 30, 2023) follows: One of the main Snapchat features are AR filters. These can dramatically modify the appearance of the user (or the picture background) to offer eye-catching results without much effort. The company wants to make it clear that AR filters are a key part of the experience, or that seems to be what a new ad focused especially on the different ways of seeing the world through AR lenses indicates. However, it seems that the new Snapchat ‘Wait’ll You See This’ commercial was ‘overly creative’, crossing the line of uncomfortable, terrifying, and even being considered ‘nightmare fuel’ by some users. Snapchat ‘Wait’ll You See This’ ad highlighting AR a ‘nightmare fuel’ for some The ad in question premiered during the Bengals vs. Kansas City Chiefs game. A few minutes later, it was also uploaded to the official Snapchat account on YouTube. For more context, here’s the full ‘Wait’ll You See This’ Snapchat ad: After the ad publication, the reactions did not wait. Apparently, the effects used, the design of the characters and their expressions, among other things, were ‘too much’ for many.
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