Facebook : WhatsApp Wants to Host Your Intimate Chats. Don't Fret — They'll Be Deleted in a Week.
By Katie Deighton Facebook Inc.'s WhatsApp has introduced a setting that automatically deletes messages after seven days, a move aimed at encouraging users to feel comfortable chatting in confidence. The feature, which as of this month can be applied to both one-to-one and group chats, is meant to make chats feel more like face-to-face conversations than imperishable email threads or text messages do, said Zafir Khan, product manager at WhatsApp. Records of most in-person conversations don't exist forever, so conversations on WhatsApp shouldn't have to either, according to Mr. Khan. "Things like text messages had a very different use case over a decade ago -- they were used more for one-off coordination, because of the limited characters and the spottiness of connection," he said. "But now smartphones have proliferated and people always have their phones with them, they're using WhatsApp messaging for very deep and intimate conversations." That led WhatsApp's product team to rethink its assumptions about how the service should work, Mr. Khan said. They hope the new feature will encourage more people to host personal conversations on the platform, confident that their messages won't come back to haunt them, he said. The feature may also help Facebook boost engagement on WhatsApp, according to Miguel Alvarez, global chief technology officer of digital agency AnalogFolk Ltd. He said users may check in on conversations more if they are afraid of missing something important. People in group chats may also be motivated to chime in to keep WhatsApp conversations from going empty, he added. "Data and privacy are clearly important in this," Mr. Alvarez said, "but really it almost forces users to keep a conversation ongoing." The concept of sending a disappearing message was popularized in the early 2010s by Snapchat, which let users send ephemeral photos to their contacts. Snapchat's…
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