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This article discusses suicide and suicidal ideation. If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat at 988lifeline.org In September on Capitol Hill, while sitting across from the most recent survivor parents who bravely testified on the horrors unleashed by chatbots resulting in their children’s deaths, I suddenly felt ancient and obsolete.   Five years ago, I lost my 16-year-old son, Carson, to suicide after he was viciously cyberbullied by his high school classmates over Snapchat’s anonymous app, Yolo.  This dangerous product design allowed teens to hurl anonymous insults at a known teen victim.  I, too, testified before Congress in 2023 and strongly advocated for legislation to address this completely unregulated industry, which is harming our children. This marked the beginning of my harrowing journey – repeatedly telling the story of the worst day of my life to an endless list of staff members on Capitol Hill.   My story was told alongside other survivor parents whose children died of sextortion, fentanyl poisoning from drugs marketed, purchased and delivered over Snapchat, deadly online challenges and pro-suicide content fed to vulnerable children over Instagram, TikTok and YouTube. Sometimes, staffers would shed sincere

Social media usage is nuanced and ever-evolving, but don’t let that complexity leave you feeling directionless. For every question that arises as you build your next social strategy, there’s a guidepost to be found in the data on digital behaviors and habits. Comprehensive and reliable data, that is. That’s why, even in the era of information overload, marketers need resources like the Digital 2026: Global Overview Report , featuring over 600 pages of statistics from trusted sources that illuminate how audiences navigate the digital world. Over the past year, there has been no shortage of new developments in the social marketing landscape. Find them all in the Digital 2026 report, but in the meantime, here are three stats that sum up what the social media landscape looks like entering the new year. 72.3% of online audiences use social media for brand research. Social media presence and monitoring can't be an afterthought in 2026. The narrative around your brand on social — whether true or not —  impacts purchase decisions, particularly among high-intent buyers. In fact, 72.3% of internet users aged 16 and older use social media to learn more about products they’re thinking of buying. And while Instagram has the

In just over a month, Australia’s teenagers will wake up, grab their phones and realise that there is no avalanche of Snapchat notifications requiring them to urgently respond to photos of random bits of wall, nor updates about TikTok creators’ latest posts, nor comments on their own posts. Australia’s world-first social media age restrictions kick in on December 10, and anyone who lives with teenagers knows what a huge change to their lives this will represent. Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com

Matt Hardy is getting brutally honest about the rough patch he and Jeff Hardy hit in AEW—and why their return to TNA Wrestling may have saved their love for pro wrestling. Speaking on The Extreme Life of Matt Hardy podcast, the veteran tag team legend opened up about the emotional fallout from Jeff Hardy’s past mistake in AEW and how it impacted both of them. “Jeff is locked in. He’s locked in. He’s hyperfocused. But it was still a new concept to him, like, say, a year and a half ago when he first came to TNA. He felt like he was part of the reason our downfall happened in AEW—and to a degree, he was. And you know, that is deserved to a degree. He made a mistake.” Matt didn’t dodge the truth. He admitted that in tag team wrestling, one partner’s mistake often drags down the other. “It affects me—if you have a tag team partner in pro wrestling, it often affects you if your tag team partner makes a mistake. And Jeff felt really, really terrible about that. I mean, he had so much regret about it.” But it was TNA Wrestling that gave them both a

What’s the story? Snap partners with Perplexity in a USD $400M deal to bring conversational AI search to Snapchat. Why it matters The partnership adds real-time, cited AI answers to Snapchat, expanding how users discover and explore information. The bigger picture Snap’s $400M Perplexity deal reinforces its AI and AR alignment as a consumer version of Spectacles near launch in 2026. In Augmented Reality News November 7, 2025 – Snap Inc. , a provider of augmented reality (AR) technology and the company behind Snapchat, and Perplexity , an AI-powered answer engine provider, have this week announced a partnership to bring conversational AI search capabilities to Snapchat. The integration will enable Snapchat’s global user base to access Perplexity’s answer engine directly within the app’s Chat interface. Starting in early 2026, Snapchat users will be able to ask questions and receive conversational answers from Perplexity, with responses sourced from verifiable information. According to Snap, this marks the first large-scale integration of an external AI partner within Snapchat, expanding the AI tools available to the platform’s nearly one billion monthly active users. Snap stated that with over 943 million monthly active users and more than 75% of 13–34-year-olds in over 25 countries using

— A University of Missouri freshman from Overland Park has been charged after police said he strangled another student who blocked him on Snapchat.

Perplexity’s AI meets Snapchat’s chats — a $400M move to make searching as easy as messaging. Perplexity AI founder Aravind Srinivas has entered into a $400 million agreement with Snapchat. The partnership will see Perplexity’s search engine technology embedded directly into Snapchat’s messaging interface. Starting in January 2026, this integration will make Perplexity the default AI search tool inside Snapchat chats, allowing users to look up information and get answers without ever leaving the app. Making Conversations Smarter The collaboration aims to turn everyday chats into more than just exchanges of text and emojis. Soon, Snapchat users will be able to ask questions, look up facts, or clarify topics, all while chatting with friends. It’s a shift that blends social interaction with real-time AI assistance, something few messaging apps have done successfully so far. Read More| Tinder’s AI-Powered ‘Chemistry’ Feature Could Change How You Swipe For Snapchat, this move adds depth to its ecosystem—helping users stay engaged longer and discover information seamlessly. For Perplexity, it’s an opportunity to reach a far broader audience, extending its AI’s reach well beyond its own app and website. Voices from the Top Sharing the news on X (formerly Twitter), Aravind Srinivas described the partnership

In a bold move that underscores the escalating race to integrate artificial intelligence into everyday digital experiences, AI-powered search startup Perplexity has inked a $400 million deal with Snap Inc. to embed its advanced search capabilities directly into Snapchat. The partnership, announced on November 6, 2025, positions Perplexity to pay Snap in a mix of cash and equity over one year, with the integration set to roll out in 2026. This deal not only provides Snap with a significant revenue boost but also signals a potential shift in how younger users discover information within social platforms. Perplexity, founded in 2022 by former OpenAI and Google engineers, has rapidly emerged as a challenger to traditional search giants like Google. Its ‘answer engine’ uses AI to deliver concise, cited responses to queries, drawing from a real-time index of over 100 billion webpages. Snap, the parent company of Snapchat, boasts nearly 1 billion active users, predominantly Gen Z and millennials, making it an ideal testing ground for Perplexity’s technology. The collaboration will introduce a new chatbot feature within Snapchat’s chat interface, allowing users to ask questions and receive AI-generated answers seamlessly. According to TechCrunch, Snap CEO Evan Spiegel highlighted the deal as a

Watch WATCH: Andrew Rosenfeldt’s trial continued Wednesday with his aunt testifying the couple argued over Snapchat before the fatal shooting.

Snapchat is taking a major leap in AI with a new partnership that could redefine how users interact with the app. Snap Inc. has teamed up with AI startup Perplexity to bring its powerful search and answer engine directly into Snapchat chats, a deal worth $400 million in cash and equity, with revenue expected to flow in from 2026. New Delhi, UPDATED: Nov 6, 2025 09:41 IST Snapchat is taking a major leap in artificial intelligence with a new partnership that could redefine how users interact with the app. Snap Inc. has teamed up with AI startup Perplexity to bring its powerful search and answer engine directly into Snapchat chats, a deal worth $400 million in cash and equity, with revenue expected to flow in from 2026. The announcement immediately boosted investor confidence, sending Snap’s shares up by nearly 16 per cent in after-hours trading. The collaboration is being viewed as a strategic move that could help Snapchat stand out against competitors like TikTok, Instagram, and Facebook, which dominate the social media ad space. Under this partnership, Perplexity will integrate its AI system into Snapchat’s chat interface, allowing users to ask questions and get conversational, fact-based answers, all without leaving