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Snapchat, in partnership with global marketing data and analytics leader Kantar, unveiled a report on the impact of Sponsored Snaps in India. The study reveals that advertising within the Chat feed, Snapchat’s most frequently used surface, delivers a significant competitive advantage, cutting through digital noise to drive 1.7x higher Unaided Awareness and higher Top-of-Mind (TOM) Awareness than other in-feed social platforms.1 Snapchat proves the efficacy of Chat as a high-intent, high-attention advertising surface.  As attention becomes the new currency in the digital economy, this research establishes a clear distinction between “Active Intent” and “Passive Scrolling.” While traditional social feeds often result in “zombie-scrolling”, the Chat environment on Snapchat is rooted in intentional, one-to-one communication, creating a uniquely powerful environment where brands can show up in a way that feels relevant and non-intrusive. The ‘Chat’ Advantage: Key Research Findings The Kantar Context Lab survey, which analyzed brand impact across CPG, Retail, and Smartphone, highlighted how Sponsored Snaps outperform the market: Superior Brand Lift: Sponsored Snaps delivered strong brand growth across the entire funnel, particularly in the upper funnel with a +38 point lift in Top-of-Mind Awareness when combined with video.1 Active Attention: The research suggests that Snapchat India delivers high attention

Eddie Koai, Patrick Mandia, and I are watching Crazy Lamp Lady on someone’s computer.  It’s a town hall of sorts. Crazy Lamp Lady is actually a big deal—her real first name is Jocelyn, but as Crazy Lamp Lady, she has more than 800,000 followers across platforms and an online marketplace attracting thousands. She’s reassuring her audience of hundreds that they shouldn’t be worried about listing items that aren’t ultra-rare (TJ Maxx last season can count, too) and generally talking shop. We’ve dropped in on her regular “state of the union” check-in for her followers on District, an AI-powered platform that helps online sellers build stores and marketplaces without technical know-how. It was founded in 2022 by former Snapchatters Koai, Mandia, and Khoi Tran. “We came in with a very ‘duh’ hypothesis, which is that people actually like to buy from people who they like and from people who they trust,” said Koai. “It’s the same reason you buy something in a store.”  District recently raised a $14.7 million seed round, led by Andreessen Horowitz and Kindred Ventures, Fortune has exclusively learned. Other investors include Greylock Partners, SV Angel, and 20VC. District also attracted an eclectic group of angels, including ex-Depop

Hailey Bieber sports gold armour-style Saint Laurent look at Met Gala 2026 #MetGala2026 #MetGala #RedCarpetLooks #CelebrityFashion #FashionIsArt ...

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FARGO (KVRR-KFGO) – North Dakota’s Attorney General is providing an update on the widespread investigation into the alleged use of Snapchat by students at Fargo Davies and other schools to create and distribute sexually explicit images of minors. Drew Wrigley says 27 juveniles were referred to juvenile court for possible charges of crimes against around 65 separate victims. Wrigley called the case “unprecedented”. “The other side of that, that particularly troubling which also adds to it being an unprecedented case in North Dakota, in the neighborhood of 65 victims separate victims of the conduct. 65 victims who had images either made through artificial intelligence or altered in some way by artificial intelligence and such that they became sexual abuse, child sexual abuse materials.” Wrigley said. Wrigley says the use of artificial intelligence in the case is not a victimless crime. “It is far from victimless, it is a crime where they feel, rightly, completely violated, and something’s been taken from them, their privacy,” Wrigley said. “And some people say well ‘in some of the instances it’s not a real image’, uh yeah, but it sure looks like it, and it’s created with the intent of harassing that person.” Wrigley says

FARGO (KFGO) – North Dakota’s Attorney General is providing an update on the widespread investigation into the alleged use of Snapchat by students at Fargo Davies and other schools to create and distribute sexually explicit images of minors. Drew Wrigley says 27 juveniles were referred to juvenile court for possible charges of crimes against around 65 separate victims. Wrigley called the case ‘unprecedented’. “The other side of that, that particularly troubling which also adds to it being an unprecedented case in North Dakota, in the neighborhood of 65 victims separate victims of the conduct. 65 victims who had images either made through artificial intelligence or altered in some way by artificial intelligence and such that they became sexual abuse, child sexual abuse materials.” Wrigley said. Wrigley says the use of artificial intelligence in the case is not a victimless crime. “It is far from victimless, it is a crime where they feel, rightly, completely violated, and something’s been taken from them, their privacy,” Wrigley said. “And some people say well ‘in some of the instances it’s not a real image’, uh yeah, but it sure looks like it, and it’s created with the intent of harassing that person.” Wrigley says

Chaos erupted at the University of Alabama after screenshots of a Snapchat conversation allegedly describing the incident went viral and people gathered to watch the police turn up Ryan DellaFranco allegedly attacked his 19-year-old ex inside his off-campus Tuscaloosa apartment (Tuscaloosa Police) A furious Long Island cop is facing charges after confronting a frat boy accused of beating up his daughter. The University of Alabama student, 20-year-old Ryan DellaFranco, allegedly beat up his ex, 19, in his off campus apartment in Tuscaloosa, local police have said. But after the victim's dad, a Nassau County Police Department detective, caught wind of the alleged incident he rushed down from Long Island and confronted DellaFranco. Reports about DellaFranco's alleged attack on his ex circulated online. “He slammed her head into a toilet and was over top of her choking her,” a screenshot of a Snapchat conversation read showing someone named Ava describing the alleged incident. “She hit him in the balls and grabbed her phone and ran away…He chased her and broke into her apartment.” Police were called after the alleged incident last weekend but no arrests were made at the scene. The victim then phoned her dad who rushed down to confront

New Delhi: Meta has rolled out a new standalone app called Instants, marking its latest attempt to compete with fast-growing rivals like Snapchat ...

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