What Is Snapchat Vertical Navigation?
Snapchat continues to make investments in its platform, creating new opportunities for digital advertisers, attracting more users and competing with fellow social media giants. With Snapchat’s newest feature, vertical navigation, now in the official testing phase, the social platform is beginning to mirror – and become better equipped to compete with – fan-favorite app, TikTok. What Is Snapchat Vertical Navigation? Snapchat recently shared it is testing a new vertical swiping feature, similar to that of TikTok, for users browsing through public content shown on Snapchat’s Discover page. The update to vertical navigation allows users to easily swipe through content on the Snapchat platform in the same way users swipe through the TikTok platform, with a vertical swiping motion, rather than horizontal. “TikTok’s navigation style is vertical, and some users consider it a more natural and engaging way to view videos on a smartphone,” noted eMarketer reporter, Jasmine Enberg. The new feature is currently being tested only on public content, as opposed to private stories shared by a user’s Snapchat friend. Snapchat has shared limited details on the new vertical navigation feature, noting the updated layout is still very much in the early testing stages and only available to select users. The social platform did, however, note the latest feature is part of Snapchat’s continued investment in expanding its content offerings to users, with a Snapchat spokesperson stating, “We’re always experimenting with new ways to bring immersive and engaging content to our mobile-first Snapchat community.” Can Snapchat’s Latest Updates Help The Social Platform Compete With TikTok? As rumors continue to swirl about the future of TikTok, competing social platforms are looking to take advantage of the potential opportunity to fill a major void among social media users should TikTok be removed. Instagram, for example, recently introduced Instagram Reels, a new video…
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