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With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. It’s tough to justify the investment without solid data confirming that Snapchatters are an audience you want to reach and engage. Snapchat’s biggest differentiator is the highly personal experience it offers. In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Snapchat statistics on user demographics Snapchat users are a distinctive group. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok. That makes Snapchat a valuable avenue for building brand familiarity. Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat has a broad reach across social media demographics in over 25 countries. 443 million Snapchatters create, share and enjoy visual content on Snapchat with family and friends every day, making Snapchat a social network focused on sharing real-life content. Snapchat currently has more than 850 million monthly active users. Snapchat
Read moreDetailsMore than half of Australian parents are not using online safety parental controls, new research provided exclusively to ACM has found. Subscribe now for unlimited access. or signup to continue reading 50% off EOFY Sale All articles from our website & app The digital version of Today's Paper Crosswords, Sudoku and Trivia Carla Mascarenhas is the NSW correspondent covering breaking news, state politics and investigations. She is based in Sydney. Contact her on carla.mascarenhas@austcommunitymedia.com.au Carla Mascarenhas is the NSW correspondent covering breaking news, state politics and investigations. She is based in Sydney. Contact her on carla.mascarenhas@austcommunitymedia.com.au More from National Daily Your morning news Today's top stories curated by our news team. Also includes evening update.
Read moreDetailsIf your iPhone has been feeling a little sluggish lately — taking longer to open apps, freezing randomly, or draining battery faster than usual — you’re not alone. Over time, even newer phones can start to slow down, and the cause isn’t always obvious. While things like outdated software or limited storage space can definitely play a role, what’s running on your phone often makes a bigger difference than people realize. In fact, some of the biggest culprits behind poor performance are the apps we use every single day. Social media apps, in particular, are known for being especially guilty when it comes to battery and resource usage. They’re constantly refreshing in the background, using location data, and loading media-rich content that can quietly bog down your phone. If one of your goals is to get your iPhone running more smoothly, it might be time to take a closer look at how these apps are affecting performance. In some cases, simply adjusting a few settings can make a noticeable difference — but for others, deleting one or two of the most demanding apps could give your device a much-needed speed boost. Here are two apps that may be causing your
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Read moreDetailsSnap Inc. acquired Saturn, a social calendar app for students, to enhance Snapchat’s features. Snap Inc., Snapchat’s parent company, has acquired Saturn, an app founded in 2018 that helps high school and college students manage their schedules and share real-time activities. Nearly 30 employees from Saturn will join Snapchat, although the financial details of the acquisition have not been disclosed. Currently, Saturn is used in 80% of U.S. high schools and will continue to operate independently while Snap integrates its calendaring expertise into Snapchat. Snap acquires Saturn, a social calendar app for high school and college students | TechCrunch https://t.co/UUOZXNkIx3 — TechCrunch (@TechCrunch) June 20, 2025 According to Bloomberg, Saturn’s combination of social interaction and practical planning aligns well with Snap’s objective to encourage real-world connections among Gen Z. This acquisition comes after Snap’s investments in augmented reality and messaging, which enhance its competitive advantage against platforms like TikTok. Saturn successfully raised $44 million in a funding round in 2021, supported by General Catalyst and notable investors such as Jeff Bezos, highlighting its significant value. Snap is acquiring Saturn, a calendar app used at thousands of high schools https://t.co/fj2woqbKXh — Engadget (@engadget) June 20, 2025 Snap has not provided a
Read moreDetailsSnap Inc. has acquired Saturn, a social calendar app widely used by high school and college students in the U.S., to enhance its appeal among Gen Z. Saturn, which enables students to coordinate schedules for classes, sports, and other activities in real time, is currently used in around 80% of U.S. high schools. As part of the acquisition, nearly all of Saturn’s 30-member team will join Snap, although the app will continue to operate independently for now. Founded in 2018, Saturn previously raised around $44 million from notable investors such as General Catalyst, Insight Partners, and Bezos Expeditions. Snap plans to integrate Saturn’s scheduling features into its own platform in innovative ways, aligning with its broader strategy to promote real-world interactions among young users beyond just messaging and augmented reality. Disclaimer We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not
Read moreDetails(MENAFN- Mid-East Info) Revamped digital safety platform offers new tools, content, and resources Dubai, UAE,June 2025: Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The updated Hub offers clearer guidance, accessible resources, and new tools that reflect the evolving needs of both parents and teens.In an effort to educate parents, creators and press, Snapchat hosted an educational session in collaboration with the Abu Dhabi Early Childhood Authority and life educational coach, Hala Kazim. The revamped Family Center section includes updated guidance on how to use in-app features that enable parents to see who their teen is communicating with – without viewing the content of conversations – helping to strike a balance between safety and autonomy. To better represent the shared role of both parents and teens in building safer digital habits, the platform now uses more inclusive language, shifting from its previous name of“Parents Site” to“Family Hub”. Fatima Al Melhi, Director of Special Projects at Abu Dhabi Early Childhood Authority said,“Protecting children and boosting their digital quality of life is a priority to us. And we know that protecting them, takes all of us. We
Read moreDetailsSnap has acquired Saturn , a calendar app for high school and college students. The company didn't disclose the terms of the deal but said that close to 30 of Saturn's full-time employees will be joining Snap as part of the acquisition. It's not clear what exactly Snap has planned for Saturn, but the company confirmed to Engadget that the calendar app will continue to operate as a standalone service. It also suggested that the acquisition could help Snap bring calendar-focused features into Snapchat. A calendar app may seem like an odd choice for Snap, but there's clearly a lot of overlap between the two services' users. According to Snap, about 80 percent of US high schoolers attend schools that support Saturn (its App Store page says it's available at more than 17,000 high schools). Snap is used by more than half of US teens, per Pew Research . Saturn is also much more social than the typical calendar app. It has a Snapchat-like design that allows teens to easily share and compare their schedules with friends. It also supports features specific to many high school students' routines, like block schedules, rotation calendars and extracurricular activities. Saturn also has features
Read moreDetailsWilliam Mullan created an alias username and set up a Snapchat account, thereafter engaging with children. Tanya Fowles Today at 11:49 A convicted sex offender who downloaded 2,500 images of children ranging from babies to teenagers has admitted the latest set of charges against him. William Mullan accepted breaching his Sexual Offences Prevention Order by using an alias and having two mobile phones facilitating internet access which were not approved by his designated risk manager.
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