MercadoLibre Tests Business Payments on WhatsApp – PYMNTS.com
By PYMNTS | December 7, 2022 Latin American eCommerce platform MercadoLibre is introducing digital business messaging payments with WhatsApp. In an interview with Reuters on Wednesday (Dec. 7), the CFO of MercadoLibre, Pedro Arnt, revealed that the two companies are partnering to bring payments processing capabilities to WhatsApp’s messaging service users. “We are in the test phase as one of the partners that processes payments in Brazil. This could be an opportunity for us to leverage WhatsApp efficiently to generate more sales and better customer contacts,” Arnt told Reuters. The partnered payments tool would allow Brazilian WhatsApp users to find a company’s account using an in-app directory, as well as make digital transactions on the app via credit or debit cards. “We have a very strong relationship with our consumers because we can solve both their financial needs and their commerce needs. That puts us in a very strong position,” Arnt said. WhatsApp started rolling out in-app payments to users in India in 2020, and began introducing the feature in Brazil last month (Nov. 17). “This seamless checkout experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a
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