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by AdExchanger // Thursday, May 6th, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s nothing sexier than safety and incremental reach, and Twitter touted both during its NewFronts presentation on Wednesday. “The TV-like quality of the content is clear,” said JP Maheu, Twitter’s VP of US client services. To be fair, Twitter does have partnerships with numerous premium publishers, including a long-standing relationship with NBCU. And there’s more: new deals with Tastemade, Refinery29 and music encyclopedia Genius and content agreements with the MLB and the NHL. But brand safety has been a perennial challenge for a service that bills itself as home base for “what’s happening,” because sometimes what’s happening is toxic. And so alongside its new content deals, Twitter highlighted a new pre-roll offering called Curated Categories, whereby Twitter-curated sets of publishers are bundled around specific themes and niche topics. Think “light-hearted content,” “basketball,” “soccer” or “gaming personalities.” “We have a social and ethical responsibility to make Twitter a safe place for everyone – including brands,” said Doug Brodman, Twitter’s director of agency and platform solutions in North America. Epic Battle Let the…

Twitter has announced a range of new video partnerships at its annual NewFronts event, including exclusive sports content from the MLB, WNBA and NHL, new news broadcasts from NBC, and other, exclusive video agreements that will further expand Twitter's partner content slate. The big focus this year, at least from a sporting perspective, will be the Tokyo Olympics - if, of course, the event does indeed go ahead amid the ongoing pandemic. Twitter confirmed in 2019 that it had secured a deal for exclusive Olympics content (when it was scheduled for 2020), and today, the platform provided further details its arrangement with NBC, which will include an original live video show for Twitter called 'Talkin’ Tokyo', hosted by Adam Rippon and featuring other Olympic celebrities. NBC will also host a daily poll which will let Twitter users vote on a 'live look-in' on NBC’s Primetime or Primetime Plus Olympic broadcasts each night, while it will also supply real-time video highlights throughout each day of the event. On other sports, Twitter will also continue to broadcast live content and highlights from MLB, live pre-game shows for the NHL, while it will also air 12 live WNBA games throughout the season. Twitter has also announced…

An analysis of published studies indicates that Twitter may be a useful learning tool in dental education. The analysis, which is published in the Journal of Dental Education, included 7 studies. Studies indicated that the real-time question and answer sessions using Twitter work well in an educational setting. Also, the semi-anonymous interactions on Twitter can be beneficial for students unwilling to speak in front of their peers. Twitter can also make lectures more engaging, and it can be used to ask questions that assess student comprehension. The investigators noted that there are significant barriers to Twitter's use in dental education, however, including privacy and concerns about professionalism. "We live in a dynamic world where the use of social media such as Twitter has become part of our daily life. It is amazing that many dentists and dental students from all over the world use Twitter as a live platform in discussing clinical cases and sharing news, knowledge, and experiences," said senior author Omar Kujan, DDS, PhD, of The University of Western Australia. "Our study is the first to collate the current evidence regarding the use of Twitter in dental education. Our findings supported the potential for Twitter as a useful…

Geoff Wade’s Twitter feed was relentless.The researcher in Canberra’s federal parliamentary library has published more than 42,000 tweets full of links to news stories about China, especially the country’s ruling Communist Party, and photos of people at events Wade frequently claimed had links to CCP influence operations.The stoush has moved beyond the Australia-China Twitter community, bringing together concerns about CCP influence, free speech and Australia’s stifling defamation regime.Credit:BloombergDepending on who you ask, Wade’s feed is a trove of information for researchers, journalists and even MPs with concerns about China’s repression of democratic activists and minority ethnic groups at home, and increasingly assertive agenda abroad.But others see it as a scattershot list that, intentionally or not, casts suspicion on people for attending events such as Lunar New Year celebrations that may have only the vaguest, if any, links to the CCP.In February, Wade’s feed went quiet after his boss told him to take a pause following questions from journalist Marcus Reubenstein and a highly critical article on his little-known website, APAC News, about Wade’s social media use.LoadingThe article prompted James Paterson, the chairman of Parliament’s joint committee on intelligence and security, to warn foreign governments were targeting researchers critical of China.…

Twitter India suspended Bollywood actress Kangana Ranaut's account on Tuesday following her video on West Bengal. Filmfare confirmed that the account was suspended permanently. Twitter has suspended #KanganaRanaut’s account permanently. The actor has been vocal about the conditions in the co… https://t.co/elSQLWKVlf— Filmfare (@filmfare) 1620114469000 The 'Fashion' actress, who had over million followers on the micro-blogging site, had shared a video where she insisted on having the President's rule implemented in West Bengal. The clip can be still viewed on her verified Instagram account. AgenciesKangana Ranaut's suspended Twitter account Before suspension, the actress' account's bio read, "Artist, Recipient of Padmashri, Four national awards winner, highest grossing female centric films, Bidding Filmmaker, Wannabe environmentalist." Ranaut's sister Rangoli Chandel's Twitter account was also suspended last year in April for allegedly 'spreading hate'. However, it wasn't known which post lead to her suspension. The 34-year-old actress took over her Twitter fan page (@KanganTeam) in August 2020. Her first official tweet read, "I have seen how the entire world came together to fight for Sushant Singh Rajput and have won. So, this makes me feel positive about its power to bring the reforms we want for a new India. So, this is why I…

Social media platform Twitter has suspended the account of Bollywood actor Kangana Ranaut for violating its rules on Tuesday. While the reason for the suspension is not known yet, she had made comments on Tuesday on the alleged violence in West Bengal after Mamata Banerjee-led All India Trinamool Congress won the assembly election earlier this week. Liking this story?Get one mail covering top tech news of the day in under 5 minutes!Please wait... ETtech In the tweet, the actor was urging Prime Minister Narendra Modi to show his "Virat Roop" from "early 2000s" to "tame" Mamata Banerjee in Bengal. This is not the first time Twitter has suspended Ranaut's account. In January, Ranaut's account was put under ‘read-only’ mode by the US-based tech company for two tweets that allegedly incited violence. "We’ve been clear that we will take strong enforcement action on behavior that has the potential to lead to offline harm. The referenced account has been permanently suspended for repeated violations of Twitter Rules specifically our Hateful Conduct policy and Abusive Behaviour policy," a Twitter spokesperson said in a statement. "We enforce the Twitter Rules judiciously and impartially for everyone on our service." More to follow

GOT7's BamBam's birthday falls on May 2 every year. BamBam hosted a special live broadcast on VLive where he cut a birthday cake and also interacted with fans. His former JYP labelmate Sunmi was also present at the live broadcast. As the singer turned a year older on Sunday, fans took to Twitter to share birthday wishes for him. They also trended the hashtag '#HappyBirthdayBamBam' to spread the cheer. Fans trend hashtags on Twitter for BamBam's birthday K-Pop fans have a tradition of trending several special hashtags on Twitter on the occasion of an artist's birthday or debut anniversaries or to mark a special event. Fans of GOT7, the Aghases took to Twitter and trended hashtags to celebrate BamBam's birthday. Let's take a look at a few of the tweets from the fans.  Towards the day's end, fans also shared some moments of the group members with BamBam. Let's see this tweet that focused on a few of Jinyoung and BamBam's interactions.  Look at this wish from a fan who wished happiness and love to BamBam every day. The user also added the Korean hashtag and a special English hashtag prepared for BamBam's birthday celebrations.  Singer Sunmi who also celebrates her birthday on…

You are here May 03, 2021, 12:35 IST The Bigg Boss Kannada season 8 Female contestant Divya Uruduga is gaining huge popularity outside the Bigg Boss house. For sure Divya U will enjoy her BBK fame after she steps out of the glasshouse. Divya U has been in focus since the Jodi task with Aravind KP. She has been trolled a lot ever since she entered the Bigg Boss Kannada show. Now Divya U is the first female contestant in the history of BBK to trends on Twitter. By reaching 21.3K tweets on-trend, she created history for the first time in Bigg Boss Kannada. Netizens say Divya U totally deserves it as she is beautiful inside-out. They are requesting Colors Kannada to give her more screen space and to add her singing clips in the main episodes. Apparently, Aravind KP is also one of the reasons for Divya U's fame. The couple's chemistry is being much talked about and fans of the duo are trending the hashtag  #Araviya on Twitter. Wow! It's amazing!We created history in BBK for the 1st time for our bossy lady #DivyaU.She totally deserves it as she is beautiful inside-out.I request @ColorsKannada @Gundkal sir to give her…

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Jiri Prochazka’s quick UFC rise continued on Saturday when he beat Dominick Reyes in the UFC on ESPN 23 headliner.Prochazka (28-3-1 MMA, 2-0 UFC), a former Rizin FF champion, got his second octagon victory with a second-round knockout win over Reyes (12-3 MMA, 6-3 UFC) in the main event light heavyweight bout at the UFC Apex in Las Vegas.With the win, Prochazka has put himself in position to potentially challenge the winner of the September title fight between Jan Blachowicz and Glover Teixeira.Check below for the top Twitter reactions to Prochazka’s victory over Reyes at UFC on ESPN 23.MMA Junkiehttps://twitter.com/MMAjunkie/status/1388706445349187585UFChttps://twitter.com/ufc/status/1388707495741464583UFChttps://twitter.com/ufc/status/1388707962588368901UFChttps://twitter.com/ufc/status/1388709239149969408Nick Kalikashttps://twitter.com/FightOdds/status/1388709087244808197Bloody Elbowhttps://twitter.com/BloodyElbow/status/1388709410625638403Kevin Iolehttps://twitter.com/KevinI/status/1388709461536100355Rob Tatumhttps://twitter.com/RobTatum303/status/1388709669460353029UFChttps://twitter.com/ufc/status/1388709904484081664Jose Youngshttps://twitter.com/JoseYoungs/status/1388710053658521605Matheus Aquinohttps://twitter.com/MatheusDCAquino/status/1388710259779411972Fernanda Prateshttps://twitter.com/NandaPrates_/status/1388710353048113152Adam Hillhttps://twitter.com/AdamHillLVRJ/status/1388710414549020673Shaheen Al-Shattihttps://twitter.com/shaunalshatti/status/1388710445960237060Belal Muhammadhttps://twitter.com/bullyb170/status/1388710517099880448Derek Brunsonhttps://twitter.com/DerekBrunson/status/1388710534871195649Aljamain Sterlinghttps://twitter.com/funkmasterMMA/status/1388710574121373697Alan Joubanhttps://twitter.com/AlanJouban/status/1388710598733549570Jason Amadihttps://twitter.com/JasonAmadi/status/1388710628475482113Erik Kochhttps://twitter.com/NEWBREED04/status/1388710659450445830Marc Raimondihttps://twitter.com/marc_raimondi/status/1388710799682703366Alan Joubanhttps://twitter.com/AlanJouban/status/1388711043875049481Michael Chiesahttps://twitter.com/MikeMav22/status/1388711081426579459Tatiana Suarezhttps://twitter.com/tatianaufc/status/1388711306040016898Chris Lebenhttps://twitter.com/ChrisLebenMMA/status/1388711321869320193Belal Muhammadhttps://twitter.com/bullyb170/status/1388711354958286850Michael Chiesahttps://twitter.com/MikeMav22/status/1388711643140395009Jimi Manuwahttps://twitter.com/POSTERBOYJM/status/1388711737017344002John Morganhttps://twitter.com/MMAjunkieJohn/status/1388711767157526536Caposahttps://twitter.com/Grabaka_Hitman/status/1388711811520901121Kevin Iolehttps://twitter.com/KevinI/status/1388711859218370561Jimi Manuwahttps://twitter.com/POSTERBOYJM/status/1388711933109432322Isaac Vallie-Flagghttps://twitter.com/IKEVF/status/1388711990433038338Belal Muhammadhttps://twitter.com/bullyb170/status/1388712058519179266Tatiana Suarezhttps://twitter.com/tatianaufc/status/1388712100202094592Nolan Kinghttps://twitter.com/mma_kings/status/1388712111203885058Derrick Lewishttps://twitter.com/Thebeast_ufc/status/1388712129453301764Manny Gamburyanhttps://twitter.com/MannyGamburyan/status/1388712166908260352Aljamain Sterlinghttps://twitter.com/funkmasterMMA/status/1388712226052186115Daniel Cormierhttps://twitter.com/dc_mma/status/1388712257845010434Kamaru Usmanhttps://twitter.com/USMAN84kg/status/1388712271556366338Michael Carrollhttps://twitter.com/MJCflipdascript/status/1388712528990162944UFChttps://twitter.com/UFC_CA/status/1388712556416675847MMA Junkiehttps://twitter.com/MMAjunkie/status/1388712569368584192UFChttps://twitter.com/ufc/status/1388712719369506819Derek Brunsonhttps://twitter.com/DerekBrunson/status/1388714396319461377Tanner Boserhttps://twitter.com/BulldozerBoser/status/1388715859867172864Dustin Poirierhttps://twitter.com/DustinPoirier/status/1388716312055193603Steve-Ohttps://twitter.com/TheSteveOG/status/1388717319203872770Jan Blachowiczhttps://twitter.com/JanBlachowicz/status/138871792622473216211