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Searching for your content... NEW YORK, May 18, 2021 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital ad verification, today released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 U.S. consumers to explore how they experience advertising and content within Twitter's dynamic in-feed environment. IAS releases new research Tweets, Trends, and In-Feed Advertising "Our latest research can help marketers better navigate the contextual relevance of their advertising within dynamic social media environments," said Tony Marlow, CMO, IAS. "Every marketer wants to make quality connections with their respective audience, and we're working with Twitter to provide new in-feed brand safety and suitability solutions that increase both campaign relevance and effectiveness." Known for keeping consumers up to date on trending topics, Twitter delivers an in-feed ad experience directly within its evolving newsfeed, and this new research revealed the following about consumers' social media behavior:  Consumers Choose Mobile First for Their Social Media Needs: IAS found that 73% of respondents prefer to use their phones when it comes to accessing social media. What's more, while 80% of consumers spend at…

Health workers wearing PPE suit, admit a Covid patient amid the pandemic. Image used for representation. (PTI) As India reels under the second wave of the coronavirus, the number of cases of a rare infection, mucormycosis, commonly known as black fungus, has seen a spike across the country. The SOS requests on micro-blogging site Twitter, which were earlier mostly about Remdesivir and Tocilizumab, have added another drug to the list, ‘Amphotericin B’, an antifungal medicine. Doctors have noted a surge in cases of black fungus amid patients who were hospitalised and recovering from COVID-19, leading to an increase in the demand for Amphotericin B. With several states like Delhi, Maharashtra, Gujarat and Karnataka reporting a shortage in the drug’s supply, people have once again turned to Twitter in an attempt to crowdsource the antifungal medicine. Urgently Need #AmphotericinB 6 vials/day for 4 weeks#posaconazole 300mg/4 weeks Patient name : P Anand Attender: P sujani/jayavardhan At Yashoda, Somajiguda Contact no: 9550900388@KTRTRS @HiHyderabad @sugandh @charan_tweetz @RaoKavitha @Shiva_THNews @DonitaJose @KTRoffice pic.twitter.com/LvTHuUFRpV — Sylvester Mathews (@SylvesterMathw) May 18, 2021 Name: Maireddi RameshAge: 34Sex: MaleWard: Out Patient-EMERGENCYNeed Inj. L Amphotericin B 50 mg injection ( quantity 20 ) Hospital name: care hospital, Banjara hills, Road no-1.Treating…

Musk has been an avid supporter of the cryptocurrency and his company back in February announced that it had purchased $1.5 billion in Bitcoin and planned to accept it as payment. The price of Bitcoin further plunged on Sunday after Tesla CEO Elon Musk suggested, in a tweet, that his company may or may not have sold off its Bitcoin holdings. The cryptocurrency traded below $45,000, the lowest since February. Musk’s tweet was in response to an unverified Twitter user, who said: ”Bitcoiners are going to slap themselves next quarter when they find out Tesla dumped the rest of their #Bitcoin holdings. With the amount of hate @elonmusk is getting, I wouldn’t blame him…”. Musk replied saying “indeed”, without suggesting whether Telsa had sold their Bitcoin holdings or was planning to do so. Indeed — Elon Musk (@elonmusk) May 16, 2021 Earlier on May 12, Musk in a tweet had said that his company has discontinued accepting the cryptocurrency as a form of payment due to environmental concerns. The cryptocurrency dropped as much as 15% to just above $46,000, in the immediate aftermath of the Tesla CEO’s tweet. As Musk and his Tweets continue to impact the cryptocurrency markets, netizens took to…

Twitter unveils its subscription service, remote worker engagement comes into question, and Ireland Health Services is hit with a ransomware attack. It’s all the tech news that’s got people buzzing right now. Welcome to Hashtag Trending! It’s Monday, May 17 and I’m your host Alex Coop. Twitter is introducing a tiered service called Twitter Blue. While it’s unclear when Twitter’s subscription service will roll out, the social media giant says it has tested multiple new features. These tested features include the ability to undo tweets, and a fee for using the Tweetdeck dashboard app and Super Follows. WeWork’s CEO Sandeep Mathrani describes the engaged worker as the one that wants to return to the office. “Those who are least engaged are very comfortable working from home,” he told the Wall Street Journal in an interview. Keep in mind WeWork’s business model is anchored to people working in offices, and LinkedIn professionals and others on social media were quick to point that out. Many others fired back, noting productivity in many cases has gone up, and the issues around remote and Zoom fatigue comes from over-scheduling. And lastly, Bleeping Computer is reporting a ransomware attack lodged against the Ireland Health Services.…

Image Credits: Twitter/@behind_picsThe BTS picture racked up almost 2,50,000 likes, 25,000 retweets and thousands of comments.The Matrix, released in 1999, is revered as one of the classics sci-fi action films. Set in the late 21st century, it depicts a dystopian future in which the world, as perceived by humans, is actually a simulated reality called “The Matrix” created by artificial intelligence, referred to in films as The Machines. The film filled with special effects, inventive plot and dialogues is a cult classic and considered way ahead of its time as filmmakers still struggle to decode and recreate its action scenes using advanced special effects.On May 11, a Twitter handle named ‘Behind The Scenes Pics That Look Like Shitposts’ gave its followers a sneak peek of behind the scenes of one of the most iconic action scenes of the sci-fi film. The Twitter handle, with more than 93,000 followers, showed how the infamous scene in which Keanu Reeves bent back all the way to dodge bullets was shot.This Tuesday, it posted a picture titled The Matrix (1999)showing how one of the most renowned scenes of the film was carried out during production using a green screen. In the picture, two actors…

Charles Oliveira is the new lightweight champion after beating Michael Chandler on Saturday in the UFC 262 headliner.After Khabib Nurmagomedov vacated the belt earlier this year, Oliveira (31-8 MMA, 19-8 UFC) picked up the vacant strap with a second-round TKO victory over Chandler (22-6 MMA, 1-1 UFC) in the pay-per-view main event at the Toyota Center in Houston.Oliveira got his hands on gold in his 27th octagon appearance, making him the new record-holder for most UFC bouts before winning a championship for the first time.Check below for the top Twitter reactions to Oliveira’s title-winning effort against Chandler at UFC 262.MMA Junkiehttps://twitter.com/MMAjunkie/status/1393783828662165506Nick Kalikashttps://twitter.com/FightOdds/status/1393786814729658372UFChttps://twitter.com/ufc/status/1393784924923121666UFChttps://twitter.com/ufc/status/1393785664731328512Damon Martinhttps://twitter.com/DamonMartin/status/1393785892213493760UFChttps://twitter.com/ufc/status/1393787052320231425Andreas Halehttps://twitter.com/AndreasHale/status/1393787182830129156Brian Ortegahttps://twitter.com/BrianTcity/status/1393787493250572289Kevin Iolehttps://twitter.com/KevinI/status/1393787519964041219Aljamain Sterlinghttps://twitter.com/funkmasterMMA/status/1393787689229426689Rob Tatumhttps://twitter.com/RobTatum303/status/1393787912425144320ESPN MMAhttps://twitter.com/espnmma/status/1393788111193260032Michael Bispinghttps://twitter.com/bisping/status/1393788265178693634Nick Kalikashttps://twitter.com/FightOdds/status/1393788332908457986Mike Perryhttps://twitter.com/PlatinumPerry/status/1393788354739724290Randa Markoshttps://twitter.com/randamma/status/1393788455335964672UFChttps://twitter.com/ufc/status/1393788834924662785Aljamain Sterlinghttps://twitter.com/funkmasterMMA/status/1393788889328799748Belal Muhammadhttps://twitter.com/bullyb170/status/1393788637066801152Brett Okamotohttps://twitter.com/bokamotoESPN/status/1393788636055973890Sean O'Malleyhttps://twitter.com/SugaSeanMMA/status/1393788677755604993Yves Edwardshttps://twitter.com/thugjitsumaster/status/1393788696000974848Simon Samanohttps://twitter.com/SJSamano/status/1393788800296316932Niko Pricehttps://twitter.com/Nikohybridprice/status/1393788860623114243Mike Bohnhttps://twitter.com/MikeBohnMMA/status/1393788915786543104Alan Joubanhttps://twitter.com/AlanJouban/status/1393788972170498051Michael Bispinghttps://twitter.com/bisping/status/1393789007570497536Derek Brunsonhttps://twitter.com/DerekBrunson/status/1393789113443262464Stephen Thompsonhttps://twitter.com/WonderboyMMA/status/1393789133525499905Megan Andersonhttps://twitter.com/MeganA_mma/status/1393789163737022466Michael Carrollhttps://twitter.com/MJCflipdascript/status/1393789187783024642John Makdessihttps://twitter.com/JohnMakdessi/status/1393789308323176450MMA Junkiehttps://twitter.com/MMAjunkie/status/1393789445971775492ESPN MMAhttps://twitter.com/espnmma/status/1393789530306748417Patricio Pitbullhttps://twitter.com/PatricioPitbull/status/1393789744799096833Dillon Danishttps://twitter.com/dillondanis/status/1393789777003040770Ian McCallhttps://twitter.com/Unclecreepymma/status/1393789785039249409Molly McCannhttps://twitter.com/MeatballMolly/status/1393789866320740355Cub Swansonhttps://twitter.com/CubSwanson/status/1393789983786340353Dan Igehttps://twitter.com/Dynamitedan808/status/1393790356223795204Chris Weidmanhttps://twitter.com/chrisweidman/status/1393790401954385920SpotsCenterhttps://twitter.com/SportsCenter/status/1393790639964364800ESPN MMAhttps://twitter.com/espnmma/status/1393791170002751491Teddy Atlashttps://twitter.com/TeddyAtlasReal/status/139379134575655731611

Twitter has joined companies like Facebook in asking users to protect its targeted ad dollars in a new iOS 14.5 prompt, as the new Apple App Tracking Transparency forces developers to ask permission from users if they want to enable ad tracking. See Zee Business Live TV Streaming Below: Unlike an aggressive Facebook and Instagram, Twitter has politely asked users to enable tracking on iOS. According to MacRumor, after updating to version 8.65 which adds support for audio chat app Spaces, Twitter users will see a pop-up notification that asks them to "keep ads relevant". "Keep ads relevant to you by allowing Twitter to track data from other companies on this device, like apps you use and websites you visit," reads the prompt. Tapping "Continue" on the popup will bring iOS users to the actual App Tracking Transparency setting. Twitter has also included a link to a support post in the help centre that explains why it has to ask for permission, includes a link to its current App Privacy Policy. Facebook has been a vocal critic of Apple`s iOS 14 privacy updates, arguing that the privacy changes could hurt small businesses globally. Earlier this month, Facebook and Instagram added…

As part of iOS 14.5, Apple’s App Tracking Transparency forces developers to ask permission for something they used to be able to do for free: track iOS users. Today, Twitter is joining the ranks of other developers and adding a prompt that asks users to enable tracking on iOS (via MacRumors). Twitter’s main justification for listening to its request is straightforward — having the feature enabled allows it to serve “better” ads. The company includes a link to settings so you can make those changes, but read Twitter’s explanation before you decide: Keep ads relevant to you by allowing Twitter to track data from other companies on this device, like apps you use and websites you visit. The company also includes a link to a support post in the Twitter help center which explains why it has to ask for permission, includes a link to its current App Privacy Policy, and goes over what enabling or disabling tracking does in iOS. The new Twitter ad tracking prompt. It’s a surprisingly low-key attempt to get users to allow Twitter to track them, considering the company highlighted Apple’s addition of App Tracking Transparency in iOS 14.5 as a potential risk in its…

Seth Rogen appeared on The Late Show With Stephen Colbert Thursday night, where the actor explained why his so-called feud with Senator Ted Cruz is "not a feud."Rogen is known for being openly opinionated on Twitter and, back in January, he and Cruz had a days-long Twitter exchange, which all started on Inauguration Day, when Cruz criticized President Joe Biden for reentering the Paris Climate Agreement.On Thursday, host Stephen Colbert asked the actor to explain why he is calling his social media spar with Cruz "not a feud.""Feud implies equal ground," Rogen explained. "If someone's trying to murder someone with a baseball bat and someone is yelling that person to stop, is that a feud between the baseball bat-wielder and the person yelling at the baseball bat-wielder? I don't know if that's a feud."Rogen added, "I think feud implies two people hitting each other with baseball bats. I'm, like, Ted Cruz is a fascist. He denies the reality of the election. His words cause people to die, and I'm making jokes about it. Is that a feud? I don't know. To me, it doesn't seem like a feud. To me, it seems like I'm pointing out the fact that he is…

F.R.I.E.N.D.S Reunion is slated to premiere on HBO Max on May 27 (Image courtesy: @jenniferaniston)Die-hard fans of the popular sitcom F.R.I.E.N.D.S can finally breathe a sigh of relief as the first glimpse of the reunion episode is here. In the teaser, we can spot David Schwimmer, Jennifer Aniston, Lisa Kudrow, Matthew Perry, Courteney Cox and Matt LeBlanc walking with their backs to the camera. The clip plays the instrumental version of the show's theme song I'll be there for you. The makers gave it a dash of nostalgia as they added the episode name in their trademark style which said, “The one where they get back together.” It is slated to premiere on HBO Max on May 27. Matthew Perry also shared the teaser on his Instagram timeline and asked fans "what are you most excited about?"The teaser created a buzz on Twitter with fans making a beeline to share their excitement.  A user wrote, “How to save 2021: F.R.I.E.N.D.S Reunion.” How to save 2021: #FriendsReunionpic.twitter.com/N5dnFgE1jm— I wish I could (@butidontwannato) May 13, 2021Another used the perfect reference to share her excitement. “F.R.I.E.N.D.S fan right now… I am fine,” it was written along with Ross' ‘squeaky voice' meme. Friends fan right now !!! I am…