Youtube

Alphabet's Googlebook Brings Gemini AI to PC Hardware YouTube CEO Neal Mohan said the Alphabet NASDAQ: GOOG video platform is continuing to lean on creators, subscriptions, connected TV and artificial intelligence as the core drivers of its business, while emphasizing that the company’s overall strategy has remained consistent even as the media industry changes rapidly. Speaking at a conference appearance that included a safe-harbor statement on forward-looking comments, Mohan described YouTube’s business as a “flywheel” that starts with creators, attracts viewers and ultimately supports monetization through advertising and subscriptions. Be Ready: 3 Upcoming Catalysts Could Drive Oracle to Record Highs “Everything starts” with creators, Mohan said, adding that YouTube aims to help them build businesses, reach global audiences and reduce barriers such as language through tools including AI-powered multi-audio dubbing and multitrack audio. Creators Remain Central to YouTube’s Strategy Mohan said YouTube’s creator base is expanding in two directions: established media figures are increasingly building YouTube channels, while native YouTube creators are moving into larger media and business opportunities. Affirm's Google Deal Aims for Your Wallet He cited athletes Dwyane Wade and Draymond Green, along with Trevor Noah and Oprah, as examples of non-endemic creators looking to become YouTubers. He

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Manitoba Premier Wab Kinew says his province's ban on social media and AI chatbots for kids will likely bar teachers using YouTube in the classroom — a move that comes as the federal government continues to deliberate over whether to enact its own restrictions. "One of the examples people ask about is teachers using YouTube in the classroom. Is that going to be allowed? Right now I think my answer would be no," Kinew said in an interview with CBC's The House, airing on Saturday. "Even YouTube Kids has some of those addictive features like autoplay and the recommendation engine attached to them," Kinew told host Catherine Cullen. The premier noted that if YouTube can create a version of its product without those features, it could be allowable "with supervision, of course, for a younger age group." Manitoba's social media and AI chatbot ban for kids, unveiled last month , would be the first of its kind in Canada. The province has said Manitobans can expect to see the first phase roll out in schools, like it did with cellphones in 2024. WATCH | Manitoba government vows to fight social media giants: Manitoba aims for first-in-Canada ban on social media

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Comedian-turned-media mogul Byron Allen plans to transform the once high-flying outlet into a streaming juggernaut to compete with YouTube.

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Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Heading into YouTube’s Brandcast on Wednesday, Sean Downey, president of the Americas for Google, wants ad buyers to walk out with one idea cemented: YouTube is the future of media, and creators are the front door. “What I hope you find is that brands want to be attached to culture and community in a really authentic way,” Downey told ADWEEK. “There was a trend for a long time that held that the future of branding is social. I think the future of brand is trust.” That thesis is showing up in the platform’s pitch through an expanded slate of creator-buying tools.  Over the last year, YouTube has rolled out creator takeovers, channel slates that preview upcoming creator content for brands, and YouTube Creator Partnerships, which pair advertisers with creators at scale. According to Downey, brands running Creator Partnerships on Shorts see roughly a 30% lift in conversion. In a conversation with ADWEEK ahead of Brandcast, Downey also spotlighted Shorts’ scale, why he believes the branding-versus-performance tradeoff is a false choice, and how podcasting is

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