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Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like builders, use AI in everyday work, and stay focused on relationships, community, and long-term value. To keep the conversation going from B2BMX 2026, powered by Advertising Week, the four keynote address from this year’s conference have been uploaded to DemandGenReport.com YouTube page. The addresses highlighted how modern B2B marketing sits at the intersection of AI capability and human connection. OpenAI’s Dane Vahey emphasized that marketers should use AI in practical, everyday ways and see themselves as builders who can create new value, not just operators managing processes. Ashley Faus, author and Head of Lifecycle Marketing, Portfolio at Atlassian, focused on the importance of trust, reminding attendees that even in an AI-driven landscape, effective marketing still depends on connecting with the people behind every decision. Butterfly Effect’s Elfried Samba reinforced that B2B growth is deeply human, arguing that strong, believable brands can thrive in any industry when they are built around relationships, community, and reputation. And a AI industry analysts Benedict Evans broadened the view by examining the massive scale of

Kristoffer Reitan made his 15th career PGA Tour start last week at the Truist Championship, and left Quail Hollow on Sunday $3.6 million richer as the winner of a signature event and a player who now has his foreseeable future mapped out. That's not too bad for a guy who was strongly considering just doing YouTube golf full-time three years ago. In Myrtle Beach, a stretch of 2,821 days was broken with Brandt Snedeker earning his first win on the PGA Tour since 2018. The Nashville native was overcome with emotion, and given what his body has been through in recent years, it was certainly understandable to see the tears flowing. A 45-year-old Snedeker winning on Tour in the year 2026 was not on anyone's bingo card. As time somehow keeps moving faster and faster, we've already arrived at the year's second major championship. That music you hear is Michael Block's. It's PGA Championship week, and for the first time in a long time, there is some juice behind it thanks to the venue, and we have a few early thoughts to get to before diving headfirst into content throughout the week. This is Par Talk, a weekly read to

The YouTube app for the Nintendo Switch 2 remains in development, leaving many gamers frustrated that they can’t watch videos as they could on the original Switch. A new workaround for playing YouTube was discovered and shared last week, but it has since been closed down. The workaround used a free game on Switch 2 called Super Animal Royale, which has an embedded news feed on its title screen. If you found a YouTube video here, you could then press the "Watch on YouTube" button, which opened a built-in, hidden browser for searching and playing videos. It was limited: it wouldn’t play anything above 360p quality, and it couldn’t exit full-screen mode. You also couldn’t sign in to your YouTube account, and some thumbnails didn’t work as expected. Hours after the workaround went viral, it stopped working. As spotted by NotebookCheck, the game soon began showing an error code of 2800-1230 when a player tried to launch the hidden browser. It’s not clear whether Nintendo made the change or whether it came from the developer of Super Animal Royale. It was a swift action, suggesting Nintendo wanted to shut down this workaround as soon as possible. Now, players who want

When wildlife TV personality Forrest Galante sat down for his monthly call with YouTube consultant Paddy Galloway, he received some bad news. No more turtles. Galante has 2.5 million YouTube subscribers. He's been producing wildlife programming for more than a decade, including a docuseries on Animal Planet and a show on the History Channel. He owns his own production company. Generally speaking, Galante's got a good feel for what his audience wants.  But it was Galloway, something of a guru in the still-burgeoning YouTube creator economy, who identified that whenever Galante showed turtles in his videos, viewer engagement dropped. It was consistent and significant. "Maybe it's just turtles are more commonplace and they're kind of slow and they don't really do much," Galloway said in an interview. "We noticed three or four videos in a row, when Forrest was showing turtles, the viewers were just kind of disengaged, and they were leaving." This is the kind of insight that many of the most popular YouTube creators, including Jimmy Donaldson, known to the world as MrBeast, and sports creator Jesse Riedel, also known as Jesser, have paid Galloway to provide.  As YouTube creatorship cracks open millions, or potentially even billions, of

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The only things brighter than Dylan Groenewegen’s pink and blue sleeves are the blinking camera lights around him, all videographers belonging to his Unibet Rose Rockets team. Footage will be transferred to remote editors — then clipped, enhanced, storyboarded, and soundtracked — before going live on YouTube by late that evening. Groenewegen, meanwhile, rolling off in search of the pink jersey, has his own work to carry out. Seven years ago, the team’s founders had only just posted their first videos on YouTube, fun cycling-themed skits and challenges. Now, after what began as a Covid-19 pipedream, they are at the Grande Partenza in Bulgaria, with both their own professional squad and over half a million cross-platform subscribers, competing in one of the world’s most prestigious races. This is stage one of the Giro d’Italia — the Unibet Rose Rockets’ first ever participation in a Grand Tour. Their goal is to win a stage, and this first day — an afternoon for the sprinters from Nessebar to Burgas — is the shot at history they have targeted. No team has won their first ever stage in a Grand Tour this century. “Cycling is the perfect vehicle for stories. I think that

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A so-called drunk-driving hunter YouTuber gets into a police transport vehicle after attending a pretrial detention hearing at Gwangju District Court on the morning of Nov. 13, 2024. The YouTuber was brought in for the hearing after being booked on charges of jointly creating danger on the road by mobilizing several vehicles with subscribers to stop a car suspected of drunk driving.   GWANGJU — A YouTuber, who contributed to the death of a suspected DUI offender by chasing them down for a YouTube livestream, was sentenced to prison and taken into custody in court on Thursday.   The YouTuber, a so-called vigilante known for tracking suspected drunk drivers, had pursued a vehicle with the help of his subscribers on Sept. 22, 2024. The court deemed the conduct not as an effort to stop drunk driving for the sake of the public but as a form of private punishment that created a deadly situation.   Related Article   The YouTuber, surnamed Choi, was sentenced to one year and six months in prison on charges of joint intimidation at the Gwangju Court. Choi was immediately taken into custody.   The court also sentenced seven other defendants, including YouTube subscribers who joined the