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Updated: Apr. 21, 2025, 12:00 p.m.Published: Apr. 21, 2025, 11:59 a.m.YouTuber MrBeast shared a photo on social media site X on April 17 of three trucks advertising his chocolate brand Feastables stationed in front of The Hershey Story museum at 63 W. Chocolate Ave. (File photo by Alexi Rosenfeld/Getty Images)Getty ImagesMrBeast and his chocolate candy brand trolled The Hershey Company last week on its home turf.The YouTuber shared a photo on the social media site X on April 17 of three trucks advertising his chocolate brand Feastables stationed in front of The Hershey Story museum at 63 W. Chocolate Ave. “An army of trucks advertising Feastables are currently driving around Hershey’s city,” he wrote.The stunt, aimed at the Derry Township-based global chocolate giant, drew mixed reactions, with some praising the tactic, while others criticized it“Pulling up to Hershey’s front door like it’s a boss battle. Feastables vs. Big Chocolate is the marketing war I didn’t know I needed,” shared one follower.“That’s what Willy Wonka would do,” said another.But not everyone was on board.“Milton worked for years to establish this company. You mastered viral clickbait. Not even close comparison there,” said one person.The marketing campaign appeared to be timed to coincide

David GilmourApr 21st, 2025, 11:25 am Mediaite announced the launch of a new slate of personality-led YouTube channels on Monday — partnering with major names from cable news as part of a push to build out its creator-driven video network and stay ahead of the curve. The move marks a big step in Mediaite founder Dan Abrams’s plan to bring trusted media voices directly to digital audiences. No network filter, no gatekeeping, just platform-first news and commentary built for the YouTube era. Journalists Alisyn Camerota and Dave Briggs — both of whom have helmed major morning shows on CNN and Fox News — will co-host Sanity, a Mediaite-backed video podcast focused on “seeking answers to problems with curiosity, irreverence and an open-mind” in a “non-finger-wagging way.” Early signs suggest a hungry audience: The show’s subscriber count has already doubled in its first week on YouTube. Meanwhile, ex-CNN Chief White House Correspondent turned social media juggernaut Jessica Yellin — whose News Not Noise project has built a community of over 1.3 million followers — is bringing her “explainer-first” journalism and show to the platform with Mediaite’s backing. The partnership includes strategic, promotional, and editorial support aimed at expanding her digital footprint

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Claim: White House Press Secretary Karoline Leavitt debated Stephen Colbert on his late-night talk show. Rating: In mid-April 2025, claims (archived) circulated online that White House Press Secretary Karoline Leavitt had a heated debate with Stephen Colbert on his late-night talk show. The claim mainly featured (archived) in YouTube (archived) videos, the first (archived) of which was posted on Feb. 24, 2025. A version of the claim posted on April 18, 2025, was titled: "Karoline Leavitt Fires Back on Stephen Colbert's Show After a Shocking Accusation." Other versions (archived) had titles such as: "Karoline Leavitt SHUTS DOWN Stephen Colbert After His Insane On-Air Attack" and "Karoline Leavitt Just HUMILIATED Stephen Colbert and Stephen ERUPTS!" In videos touting the claim, Colbert allegedly quizzed Leavitt on topics including U.S. President Donald Trump's tariffs, the exclusion of certain outlets from the White House press pool and whether traditional news outlets had lost touch with the American people. The videos described how Leavitt's responses stunned audiences and allegedly left Colbert scrambling. However, Leavitt did not appear on Colbert's "Late Show." A White House spokesperson said a video detailing Leavitt's alleged appearance on The Late Show posted on Feb. 24, 2025, was "fake." Leavitt's name

YouTube Music is getting an extra audio setting (Image credit: YouTube) A 'consistent volume' setting is spotted in YouTube MusicIt should prevent tracks being wildly different in their volume levelsNot everyone is getting the feature right awayHaving a track come crashing in at an unexpectedly high volume level – or being much quieter than what's come before – isn't a great listening experience, and it's something YouTube Music is aiming to prevent with its latest feature update.As spotted by the team at 9to5Google, a new option called 'consistent volume' is now making its way to the YouTube Music apps for Android and iOS. The idea is, all your tracks, no matter where you've got them from, will use a similar volume range.Loud songs will still be loud and quiet songs will still be quiet of course, but it should help with tracks that have been recorded or converted at noticeably different volume levels, so your ears know more or less what to expect.The feature follows on from the 'stable volume' feature that's been available across different YouTube apps for some time. It's also something you can find inside Spotify's range of apps, where it's called 'audio normalization'.Slowly appearingIt seems that

Thirteen years after launching, YouTube's stageside view into Coachella has become an invaluable resource for fans, and a huge opportunity for artists. Alberto Montenegro of Rawayana performs at the Gobi Tent during the 2025 Coachella Valley Music and Arts Festival at Empire Polo Club on April 12, 2025 in Indio, Calif. Arturo Holmes/Getty Images for Coachella To decorate their Coachella stage like a beach party in their seaside home region of La Guaira, Venezuela, Rawayana hauled in inflatable SUVs, palm trees and tiki huts — all designed to make the Grammy-winning band’s YouTube festival livestream last weekend more colorful and magnetic. “It’s a live TV broadcast,” says Carlos Framil, Rawayana’s co-manager. “They knew it was going to be livestreamed. It was a prominent part of the strategic planning.” The plan paid off. Rawayana’s streams, and ticket sales for its upcoming tour, spiked in the days after the first-weekend performance, narrated as part of YouTube’s new “Watch With” program by influencers Bryan and Eddy Skabeche. “We’re seeing it as a Coachella bump,” says Framil, of Miami-based Sound of Light. “And we’re attributing that to the livestream.” Trending on Billboard Coachella’s live YouTube feed, now in its 13th year, is the “gold

News and Events By Joel Meares, Contributor, YouTube Official Blog Apr 18, 2025 – ] minute read From multiview to Watch With, a YouTube employee shares his experience livestreaming Coachella. Watching Lady Gaga light up the screen in my living room. About midway through her Friday night set at Coachella in Indio, California, Lady Gaga declared that—as a romantic gesture to the crowd—she “decided to build you an opera house in the desert.”And she had, complete with Roman columns, a giant sandbox, a giant-er chess board, and all the drama of Madama Butterfly. Dancing around her grand, gothic set for almost two hours, belting out everything from classics like “Bad Romance” to new tracks like “Abracadabra,” Gaga kept her monsters roaring.About 7,500 miles from the stage on which Gaga was triggering an alarming number of flashbacks to the Saturday nights of my early twenties, the star had also built an opera house on a 75-inch flatscreen in my living room in Sydney, Australia.More people than ever are tuning into YouTube’s Coachella livestream from different corners of the world, with non-U.S. viewership on the festival’s official channel doubling between 2019 and 2024. And this year, I decided to join them. The

If you had told Jonathan Cheek when he attended his first Mass that in a few years’ time, his whole family would be Catholic and he would be filming a YouTube series about the faith, he wouldn’t have believed you. Cheek has worked at Arkansas Nuclear One since 2008, the same year he married his wife Jessica. Together, they have two daughters, Presley, 12, and Peyton, 10. Jessica grew up Methodist, and Jonathan began attending church with a friend in college. But growing up, Jonathan didn’t attend church. “One of the reasons we didn’t go to church on Sundays was because Dad wanted to work in the yard, work on our race cars, work on other stuff. Work was how I made it through college. I didn’t have a backup plan. I didn’t have anybody paying for it,” he said. As Jonathan and his wife started a family, he realized he wanted to lead his family in faith — but that meant he had a lot to learn. “As soon as I had a break from a shift at work, I would wake up at 1 and 2 in the morning to study the Bible for hours before work,” he said. Jonathan was determined to figure

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