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By Ed Desser and John Kosner 02.23.2026 Every generation has its sports TV destination. In the 1960s, the three broadcast networks held sway. Then the NFL, Fox, ESPN and, recently, Amazon got on the map. Older demos might see YouTube as “just” a video search engine, but younger fans know better. YouTube is a constantly updating selection of everything we search for and can imagine watching. Having already revolutionized TV … it’s just getting started as the next ”SportsCenter.” Over the past 21 years, young fans (and athletes) have grown up with YouTube — habituated to free, always-on access to sports videos, curated by Google’s algorithms — and been inspired to create their own. It’s essentially a customized TV network programmed just for you. No wonder YouTube has a massive 13% share of all viewing, per Nielsen Gauge — more than any other network or platform, and many of the leading programmers combined. Now with the help of AI, a mighty flywheel is at play. It may enable the ultimate: true personalization for every sports fan. Already, YouTube has the: Audience: 2 billion-plus daily users, annually consuming 40 billion sports content hours. Its audience is global and young. Creators: Thousands

On Monday, HubSpot Media, the in-house media division of the enterprise software firm HubSpot, acquired the creator-led entrepreneurship publication Starter Story, Jonathan Hunt, vice president of media and content at HubSpot, confirmed to ADWEEK. Hunt did not disclose the terms of the deal. Starter Story, which was founded in 2017 by software engineer Pat Walls, has evolved into a video-first media brand with more than 800,000 YouTube subscribers, a 275,000-person newsletter, and a total audience of roughly 1.6 million across platforms. It is profitable and generates a “seven-figure” revenue, according to founder Patrick Walls. The business is run by a team of three full-time staff: Walls, his sister and chief operating officer Sam, and producer Gus Tiffer. Under the deal, all three will join HubSpot Media, which includes brands such as The Hustle, My First Million, and Mindstream. The deal is the latest sign of the surging interest from media companies in popular YouTube channels.  Publishers including Vox Media and ESPN have signed deals with prominent YouTube creators in recent months, while media startups, like Dynamo and NewPress, increasingly use the platform, rather than a traditional website, as their base of operations. The trend comes as interest in video products

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The NFL is widely expected to begin negotiations for a new set of media rights deals as early as this year, and we’re now getting some details as to how those negotiations might play out. What’s already known is that the league will have to court all of its current broadcast partners. The NFL’s active contracts allow the league to opt out in 2029 at the earliest. That means in order to get new deals done before then, the league needs its current partners in CBS, Fox, NBC, ESPN, and Prime Video to be on board. The goal, of course, is to meaningfully increase the revenue the league earns from its media rights. Currently, the NFL makes about $10 billion per year selling broadcast rights to networks and streamers. But according to a recent report by Puck’s sports correspondent John Ourand, Wall Street analysts anticipate the league could double the average annual value of its media deals, bringing its annual media revenue closer to $20 billion. That’s a tough bill for legacy broadcasters to afford. CBS, Fox, NBC, and ESPN are still reliant on the terminally declining pay-TV bundle to keep their businesses afloat. Asking these networks to double their

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Published Feb 19, 2026, 1:39 AM EST Rahul Naskar has years of experience writing news and features related to Android, phones, and apps. Outside the tech world, he follows global events and developments shaping the world of geopolitics. Sign in to your Android Police account In a blog post last year, Neal Mohan, who is the CEO of YouTube, said that TV was the primary device for YouTube viewing in the US. Since people were spending more time watching YouTube videos on TV screens, the company launched a plethora of changes throughout 2025 to make the big screen even better. YouTube hasn't shared any update on whether TV is still the primary device for YouTube viewing in the US, but it has given us enough reason to believe that it is committed to introducing more new features for YouTube on the big screen. The company has recently given us an update about a new YouTube feature that it's currently testing on big screens. YouTube on TV screens may soon get a lot smarter Credit: Lucas Gouveia / Android Police In a YouTube support thread, Google has announced that it's currently experimenting with bringing a conversational AI tool to smart TVs, gaming consoles

The Late Show with Stephen Colbert/YouTube Texas Senate Democratic candidate James Talarico spoke with Stephen Colbert on Feb. 16, 2026, after Colbert said his network blocked the show from airing the interview. James Talarico raised more than $2 million for his U.S. Senate campaign after his interview with Stephen Colbert was shared on YouTube, his campaign said. Earlier this week, Colbert accused his network, CBS, of blocking an interview with Talarico from airing during his television broadcast. Talarico stated in a press release that his Senate campaign had raised $2.5 million in the 24 hours “following his censored" interview. "This is a campaign of, by, and for the people — so I'm proud that neighbors from all across our state and country stood together to defend free speech," Talarico said. "This is the most dangerous kind of cancel culture, the kind that comes from the top. A threat to one of our First Amendment rights is a threat to all of our First Amendment rights." Sign up for the Hello, Houston! daily newsletter to get local reports like this delivered directly to your inbox. On Monday, Talarico was set to appear on "The Late Show with Stephen Colbert" on CBS.