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Google is rolling out new Demand Gen updates in Google Ads, aimed at helping advertisers convert faster and capture more new customers across YouTube and beyond. What’s happening. Demand Gen is now integrated into Commerce Media Suite, allowing advertisers to tap into retailers’ first-party catalog and conversion data to reach high-intent shoppers across YouTube, Discover, and Gmail. At the same time, new view-through conversion (VTC) optimization lets campaigns prioritize conversions that happen after an ad is viewed — not just clicked — speeding up performance. Why we care. these updates should make Demand Gen more effective at turning views into actual conversions. By using retailer data and optimizing for view-through activity, campaigns can capture more high-intent users—even if they don’t click. That means faster results and better new customer growth Between the lines. Google is leaning into signals beyond clicks, using richer commerce data and view-based attribution to drive results in more passive, discovery-heavy environments like YouTube. What to watch. Expect more Demand Gen announcements at upcoming events like Google Marketing Live, as YouTube continues to position itself as a full-funnel performance channel. Bottom line. Google is turning Demand Gen into a faster, more data-driven engine for converting high-intent audiences

Skip to main content The 20-year-old “looksmaxxing” streamer was hospitalized for a suspected overdose last week Braden "Clavicular" Peters walks the runway during the Elena Velez Ready to Wear Fall/Winter 2026-2027 fashion show on Feb. 12, 2026 in NY. Victor VIRGILE/Gamma-Rapho via Getty Images YouTube has taken down two channels by the controversial “looksmaxxing” influencer Clavicular. The streamer, whose real name is Braden Peters, took to social media on Thursday seeking help to recover his accounts. “Very sad news this morning,” Peters wrote on X. “My YouTube channels @ LiveWithClav & @ ClavLooksmax were terminated this morning with no warning or explanation. The channels consisted of livestream VODs and free courses created by me to help empower young men to be the best versions of themselves. Me and my team worked hard to ensure we followed YouTube’s TOS very strictly, blurring out all inapproriate language and sensitive topics.” Before ending his message, he tagged YouTube’s X accounts and asked, “Could you please help in recovering my accounts?” Despite Peters’s claims that the video platform did not give him an explanation for pulling his channels offline, he shared what appeared to be screenshots of emails from YouTube. “We have reviewed your content

MEMPHIS, Tenn. (WMC) - On this day in 2005, a simple video helped launch a global phenomenon. Jawed Karim uploaded the very first video to YouTube, a short clip titled Me at the Zoo. Filmed in front of the elephant exhibit at the San Diego Zoo, the video is less than 20 seconds long, but has now racked up more than 380 million views. Just a year later, the platform’s rapid growth caught global attention, leading Google to purchase YouTube for 1.65 billion dollars, marking the start of a new era in online video. Click here to sign up for our newsletter! Click here to report a spelling or grammar error. Please include the headline. Copyright 2026 WMC. All rights reserved.

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a new agreement with Cloudco Entertainment to manage the Care Bears ™ YouTube channels globally. Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears ™ YouTube channels in English, Brazilian Portuguese, Spanish, and French. A rich catalogue spanning multiple generations of Care Bears ™ IP, including series, specials, movies, and shorts, Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears ™ content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences. Dan Lewsey, SVP Digital & Social, Banijay Kids & Family: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”   Myles Hobbs, VP, Global Distribution & Digital, Cloudco Entertainment: “YouTube represents an

After a new report put a spotlight on popular YouTube videos with unclear origin promoting Alberta separatism, an independence leader said he's unconcerned about foreign interference influencing a possible upcoming separation referendum. Mitch Sylvestre, the CEO of the Alberta Prosperity Project, said claims of foreign interference in the Alberta independence debate are “overblown." He was responding to a new report about a network of inauthentic and coordinated YouTube channels, which the report's authors argue is exploiting Albertans' grievances with the federal government to advance the idea of separating from Canada and joining the United States. “This foreign interference thing, as far as I’m concerned, is a fairy tale up to this point,” Sylvestre said. The report, published Tuesday by the Canadian Digital Media Research Network, analyzes channels that post videos with such titles as "Danielle Smith Just ANNOUNCED the Biggest Separation in Canadian History Is About to HAPPEN!” and "Alberta & Saskatchewan Just GOT OFFICIALLY BACKED By The US! 51ST-52ND STATEHOOD INCOMING!" Researchers analyzed 20 YouTube accounts that have totaled nearly 40 million views in the past year. The channels' videos are designed similarly while drawing from the same subjects and news clips, while including "frequent and obvious lies," the

Canada A new wave of AI-generated YouTube videos aimed at toddlers and preschoolers are raising concerns among child development experts and advocates who say it could harm early childhood development. They're calling for YouTube parent company Google to change how the videos are displayed and distributed on the platform. Spread of AI videos on YouTube worries child development experts and advocates who are calling for changes Jessica Wong · CBC News · Posted: Apr 22, 2026 4:00 AM EDT | Last Updated: 8 hours ago Listen to this article Estimated 7 minutes The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. A screenshot taken from a colourful online video aimed at young kids features trains and a jaunty song about learning letters. It also includes classic signs of being AI-generated, like some of those letters appearing garbled at times. (Jojo Funland/YouTube) With their bright visuals and slickly animated babies or colourful trains, you might think you've stumbled onto your average online video teaching kids their ABCs.  But it might actually be an example of nonsensical content mass-generated with artificial intelligence known as

SIS professor and Co-Director of AU's Internet Governance Lab Derrick Cogburn helps unpack the Los Angeles jury decision that found Meta and YouTube

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Updated / Monday, 20 Apr 2026 15:52 On the YouTube app, in the family centre, parents can select 'time management' on their child's account YouTube has announced a new control feature that allows parents to set a time limit or turn off the YouTube Shorts feed completely within a supervised account. On the YouTube app, in the family centre, parents can select 'time management' on their child's account. They can set the daily Shorts feed limit, including to zero minutes per day. When a child reaches their daily limit, a message will appear letting them know and will prevent them from scrolling the Shorts feed for the remainder of the day. "Today, parents in Ireland and across Europe can set the amount of time their teens spend on Shorts, including to zero minutes per day - an industry-first parental control," said Dr Garth Graham, Global Head of YouTube Health. "We believe parents should be in the driver's seat and the new Shorts feed limit helps them to tailor their family’s viewing experience," Dr Graham said. Last month, a California jury found that YouTube's parent company Google, and Meta, were liable for designing platforms that are addictive. Both companies said they

YouTube is changing how you share moments from videos. In the process, it’s quietly killing off one of its lesser-used features. As shared by 9to5Google, the platform has confirmed it is removing the ability to create new Clips. At the same time, it is rolling out a more straightforward “share at timestamp” option on mobile. Clips have been around for a while, letting users cut short segments from longer videos to share elsewhere. They’ve been particularly useful for creators trying to promote highlights or key moments. But despite that, YouTube is now shifting direction. Existing Clips will still work, but you won’t be able to make new ones going forward. Instead, YouTube is leaning into simpler sharing. The new timestamp sharing feature, already familiar to desktop users, is now being properly rolled out across phones and tablets. It lets you send a video link that starts at a specific moment, without needing to create a separate clip. The option sits in the top-right corner of the share menu. This makes it much quicker to grab and send. At the same time, YouTube says it isn’t abandoning clipping entirely. It is just moving it closer to creators. The company also plans to introduce more creator-focused