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Published on 31/08/2026 - 17:32 GMT+2 YouTube is about to make every video on the platform look far more popular overnight, and it will not cost the company a cent. ADVERTISEMENT ADVERTISEMENT The platform is shifting to what it calls an "exposure-based model" for views, applied across every format, including shorts, long-form videos, podcasts and live streams. Under the new system, a "view" counts the moment the first frame plays, even if someone is just hovering over a thumbnail. The upshot is simple — the big number under every video is about to go up, probably fast, and it will be counted the same way everywhere on the platform. The change kicks in for any video uploaded after 24 August, which will show the new first-frame count from the outset. Videos already on the platform keep their existing tally until then, after which future views get counted under the new rules. YouTube frames this as a tidying-up exercise, more "consistency" across the platform, no content slipping through uncounted and less confusion about what a view actually represents. But there is a useful precedent for what "consistency" actually means in practice. YouTube already ran this experiment when it switched its short

Imagine a member of YouTuber Mr. Beast’s team asks you and your friends to feature in the creator’s next video, posted to a channel with 515 million subscribers. For IU’s all-male a cappella group, Another Round, that’s exactly what happened. In “Escape 100 Cops, Win $500k,” released Aug. 22, internet personality Jimmy Donaldson, known as Mr. Beast, and his friends must evade a team of 100 Indiana State Police officers. Throughout a duration of 12 hours, each successful arrest would give the ISP department $100k. Six of Another Round’s members were featured in the video. Their team was tasked with hanging out at a crowded market built exclusively for the video, which was used to divert the cops away from Mr. Beast and his friends. Despite having only a sliver of screentime in the final video — through an aerial drone shot — several ensemble members said the experience was really exciting. Gannon Michna, a senior studying marketing and advertising at IU, and Justin Katin, a senior studying musical theater, were both featured in the video. Both said the group spent their free, offscreen time on set at the Muscatatuck Urban Trainer Center in southern Indiana singing a cappella. “We

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News ‘The Sandlot’ cast is reuniting for a new baseball comedy series on YouTube ‘Dugout Dads’ sees the beloved cast as Little League dads. Written by Shaye Weaver Contributor, Time Out New York Saturday August 29 2026 Photograph: Courtesy 20th Century Fox | The cast of 'The Sandlot' "You're killing me, Smalls!" The beloved kids' baseball movie, The Sandlot, has been a big part of our collective childhoods, and its best lines have become part of our vernacular. Now, the cast of that heartwarming '90s classic is coming back together for a new little league mini-series on YouTube called Dugout Dads. According to Variety, the show reunites the original cast of kids—Patrick Renna (a.k.a. Ham), Tom Guiry (Smalls), Chauncey Leopardi (Squints), Marty York (Yeah-Yeah), Brandon Quintin Adams (Kenny), Victor DiMattia (Timmy), Shane Obedzinski (Repeat), Grant Gelt (Bertram), Will Horneff (Phillips)—and welcomes some newcomers like Michael Peña (Crash, Million Dollar Baby) and Danielle Fishel (best known as Topanga from Boy Meets World). RECOMMENDED: Watch: The trailer for ‘Brothers,’ starring best friends Matthew McConaughey & Woody Harrelson Photograph: courtesy Patrick Renna on Instagram The cast of 'The Sandlot' is back for 'Dugout Dads' Now, the cast isn't playing their original Sandlot characters, but they are coming together

Photo: NickRewind / Wikimedia Commons (CC BY 3.0) If you have a tween in your house, you probably already know the name Salish Matter. She is a 15-year-old competitive gymnast, content creator, and skincare entrepreneur who, along with her dad, photographer-videographer Jordan Matter, runs one of the biggest family YouTube channels on the planet. Now their content has a new home. The father-daughter duo’s Netflix series, “Salish & Jordan Matter,” premiered in 2026 as a TV-PG reality show built from highlights of their online catalog. The show is a compilation of challenge videos, pranks, competitions, and family adventures pulled from years of YouTube uploads. Two seasons have already dropped on the platform. For parents in Northeast Philly and everywhere else trying to keep up with what their kids are watching, this is the moment the Matter brand crossed from phone screens to living room TVs. From photography vlog to 13.3 billion views Jordan Matter’s YouTube channel started as a photography vlog. Salish began appearing on it when she was about six years old, and the channel’s direction shifted. His social media bio now reads, “My daughter has taken over my channel!” The viral success pushed the pair to build a

Now that a YouTube bug has been exterminated by Google, users of the streaming video app who like to use the "Watch later" playlist they created ...

Bundesliga Media has expanded its UK and Ireland broadcast approach for the 2026-27 season, adding a YouTube channel fronted by former Premier League winner Jamie Vardy and renewing its agreement with the YouTube channel That’s Football, hosted by Mark Goldbridge. Vardy will lead the live broadcast on the YouTube channel Jamie Vardy’s Having a Party, showing seven Bundesliga Friday night matches across the UK and Ireland during the season. The partnership begins with the season-opening fixture between FC Bayern München and VfB Stuttgart this evening (Friday 28 August), with further matches to be confirmed during the campaign. The collaboration forms part of a broader partnership with Banijay Entertainment. Through Banijay UK and its Workerbee production company, the group will produce the Bundesliga live show with Vardy and other guests, providing reaction, insight and discussion around German football fixtures. “Fans don’t just want to watch football anymore, they want to experience it with the people they already know and trust,” said Rick Murray, chief executive of Workerbee. “Jamie has built an incredible community around the podcast, and thanks to our Bundesliga partnership, we can bring that audience closer to some seriously big games. This deal acts as another major step for

With the 2026–2027 school year back in session, legendary documentary filmmaker Ken Burns, in collaboration with PBS LearningMedia, today announced that they will be bringing classroom content to the official Ken Burns YouTube Channel. In partnership with PBS LearningMedia, the service that provides free, curriculum-aligned digital resources to teachers and students nationwide, the digital courses from “Ken Burns in the Classroom” combine professionally edited film segments with interactive classroom materials to make history engaging, immersive, and accessible for modern learning environments. “I’ve always thought that our shared history should be accessible to everyone, hence my long-term partnership with PBS for all of our work and with PBS LearningMedia to ensure that teachers and students have access to our films and educational materials.” Ken Burns said. “Bringing these educational materials to YouTube is a natural extension of how we’ve tried to engage educators and students directly, empowering students to ask tough questions, examine different perspectives, and see themselves in the ongoing American story.” The first three courses available on YouTube today are focused on The American Revolution . The six-part, 12-hour documentary series directed by Ken Burns, Sarah Botstein and David Schmidt examines how America’s founding turned the world upside-down. Thirteen

In 2008, #2 seed Duke played #7 West Virginia in the NCAA Tournament, only to see the Mountaineers upset them, 73-67. West Virginia was led by Joe Mazzulla, who had 13 points, 11 rebounds, and eight assists. Now, of course, he is the head coach of the Boston Celtics. Duke lost largely because West Virginia was more physical and far tougher. Fast forward to 2010, and the Blue Devils got another crack at West Virginia, this time in the Final Four. Duke really didn’t have much trouble with the Mountaineers in this one, leading by 8 at the half, and building a 21-point lead in the second stanza. This team was far more physical than the 2008 version, and would not be bullied. The Blue Devils shot 13-25 from behind the line and Brian Zoubek had 6 points and 10 rebounds and lots of muscle inside. Jon Scheyer scored 23 points and had six assists, with no turnovers. Two days later, the Blue Devils had an absolutely classic championship matchup with the Butler Bulldogs, barely prevailing when Gordon Hayward’s very long shot rimmed out at the buzzer.