Youtube

YouTube announced a new music licensing service for content creators that will allow them to make money on videos that include commercial music For years, YouTube has had a pain point in serving its thousands of content creators: Licensing music in videos is a headache. For the largest video-sharing platform on Earth — particularly as it’s fending off competition from TikTok and Instagram for the loyalty of a creator economy that heavily uses music for content — that’s a problem. But now YouTube is looking to change that. At its Made on YouTube event in Los Angeles on Tuesday — which also unveiled new revenue models for content creators on YouTube’s Shorts platform — the company announced that it’s launching Creator Music, a new music licensing shop intended for creators to get commercial music in their videos more easily.  “Music is the soundtrack of YouTube, and finding that perfect song can make all the difference in how creators set the tone of their videos. Creators have told us time and time again that finding that right song isn’t the hard part, it’s figuring out how to license it,” YouTube’s vice president of creator product Amjad Hanif said during the event.…

YouTube just took arguably its biggest swing yet at TikTok as the platform war intensifies.SOPA Images/LightRocket via Getty Images The Google-owned giant is putting the squeeze on rival video platform TikTok by launching revenue-sharing for YouTube Shorts. YouTube has unveiled a new way for creators to monetize Shorts, a change aimed at making the short-form videos more lucrative for some of the biggest stars and aspiring talent on the internet. The move is arguably YouTube’s biggest swing yet at TikTok, a rival video giant from China that is, as some say, eating the lunch of American social media companies—snapping up U.S.-based creators and audiences in the intensifying platform war. Starting next year, eligible YouTube creators will be able to keep a more sizable portion of monthly ad revenue coming from Shorts, executives announced Tuesday at “Made on YouTube,” an event in Los Angeles that featured speakers including singer Jason Derulo, online personalities Colin and Samir, famed choreographer Kyle Hanagami and hair-stylist-turned-viral-entertainer Kris Collins. They will split that revenue with the music partners whose songs are used in the videos. (How much, exactly, creators will pocket is unclear: YouTube’s messaging has led some to believe posters will keep 45% of their…

YouTube Shorts, the video platform’s short-form competitor to TikTok, is launching an ad revenue sharing program that will give creators a 45 percent cut, which will be determined based on their share of total Shorts views. Unlike advertising on traditional YouTube videos, Shorts ads are displayed in between videos and are not necessarily tied to a specific creator’s content. For the Shorts revenue sharing program, which will begin in early 2023, YouTube will pool together the total revenue from all Shorts ads, and the payout will go toward creators and paying for music licensing costs, Neal Mohan, YouTube’s chief product officer, said at an event on Tuesday. YouTube is also adjusting the threshold for creators who want to join YouTube’s Partner Program. Creators who have at least 10 million Shorts views over the past 90 days and at least 1,000 subscribers can apply for the partnership. Previously, creators needed more than 4,000 valid public watch hours in the past 12 months and more than 1,000 subscribers to be eligible for the program. “Whether they’re going to be the next big thing or just need help paying the bills to make a better life for themselves, for their families and for…

YouTube is shaking up its Partnership Program that lets people earn money from their videos, expanding it to share revenue and other money-making features with uploaders of popular clips on Shorts -- its quick, vertical, looping videos that compete with TikTok."This is the first time real revenue sharing is being offered for short-form video on any platform at scale," Neal Mohan, YouTube's chief product officer, said Tuesday. YouTube made the announcement at its Made by YouTube event, a presentation catering to video creators. The news was earlier reported by The New York Times. Starting early next year, people who hit 10 million Shorts views and have 1,000 subscribers over 90 days can apply for partnership, which will unlock the ability to earn a 45% share of advertising revenue as well as other money-making feature on YouTube, such as channel memberships. (Traditional YouTube channels need 1,000 subscribers and must have racked up 4,000 public watch hours of their videos in the last 12 months to be eligible for partnership.)The 45% share of Shorts ad revenue compares with a 55% payout for the ads that play alongside traditional, horizontal, "long-form" videos. The reason, Mohan said, is partly because Shorts advertising, which runs between clips,…

Live from London and Windsor, full coverage of The State Funeral of Her Majesty Queen Elizabeth II at Westminster Abbey and the Committal Service ...

The royal family and leaders from around the world, including President Biden, gather to pay their respects to the late Queen Elizabeth II during ...

Dollar for dollar, pound for pound, there is no more entertaining NCAA football team so far this season than Appalachian State. In the opening loss to UNC, App State put up 40 points - in the 4th quarter. They lost 63-61 but Holy Smokes what a game. Then last weekend they traveled to Texas A&M, where they got paid (fans will be happy to tell you this) $1.5 million and knocked off the Aggies. This weekend might have topped those stunners. After the A&M upset, ESPN pulled Game Day from A&M, where it was supposed to be Saturday, shifting it to Boone instead. ASU played Troy and, with perhaps a bit of an emotional hangover, trailed late 28-24 when Duke transfer Chase Brice whiffed on 4th down on the two yard line with just 1:13 left. But hold the phone! App State got a safety on the next play to cut the lead to two and got the ball back with 15 seconds left. Troy State played solid defense on the series, but on the last play, with :02 left, Brice got a pass off to a receiver who was at about the five yard line - and completely surrounded.…

Image source, ReutersThere are huge queues along the banks of the River Thames, where people are waiting to pay their respects to the Queen.People have been told not to set off to join the queue as it reaches full capacity. A decision about when to close off entry to the queue is expected later on Sunday. Here's what else you need you to know about the queue.How long will I have to queue? As of 18:30 BST, the estimated wait time was at least 8 hours. People already in the queue are being warned they will need to stand for many hours with little opportunity to sit down, as the queue is constantly moving. The maximum length the queue can be is 10 miles - with 6.9 miles from Westminster to Southwark, and a three-mile zigzag queue in Southwark Park. Can I still join the queue?On Sunday morning, the government tracker advised people not to set off to join the queue as the entry point might soon close.People who have already joined the queue have received coloured wristbands so they can leave for a drink, or to go to the toilet, and then return.Those in the queue are asked not…

The Sumeru OST Preview MV features two compositions, "Hustle and Bustle of Ormos" and "Scorching Outpost," performed by symphony orchestras and ...

WTF?! Gamers looking to download cheats and cracks should beware of links in YouTube video descriptions. Hackers may have compromised the channels hosting the videos, turning them into vectors for spreading malware that can steal login credentials. A new report from Kaspersky describes a malware campaign targeting gamers through YouTube. The malware can steal various kinds of credentials from a victim's system, then use them to trick more users. In March 2020, Kaspersky discovered a trojan that bundles together multiple malicious programs that hackers used to spread through spam e-mails or third-party loaders. Once activated, the payload also known as RedLine can steal data from Chrome, Firefox and Chromium-based browsers, including autofill information, usernames, passwords, cookies, and banking credentials. It could also steal information from crypto wallets, instant messaging software, FTP, SSH, and VPN clients. Furthermore, the malware could open links in the system's default browser to download and open programs. From there, the malware can propagate using an even more elaborate scheme. It downloads videos onto a victim's machine advertising cheats and cracks for many popular PC games, then uploading them to the victim's YouTube channel. The descriptions for the uploaded videos contain links purporting to lead to the…