YouTube, One-Upping TikTok, to Share Ad Money With Shorts Creators – CNET

YouTube is shaking up its Partnership Program that lets people earn money from their videos, expanding it to share revenue and other money-making features with uploaders of popular clips on Shorts — its quick, vertical, looping videos that compete with TikTok.”This is the first time real revenue sharing is being offered for short-form video on any platform at scale,” Neal Mohan, YouTube’s chief product officer, said Tuesday. YouTube made the announcement at its Made by YouTube event, a presentation catering to video creators. The news was earlier reported by The New York Times. Starting early next year, people who hit 10 million Shorts views and have 1,000 subscribers over 90 days can apply for partnership, which will unlock the ability to earn a 45% share of advertising revenue as well as other money-making feature on YouTube, such as channel memberships. (Traditional YouTube channels need 1,000 subscribers and must have racked up 4,000 public watch hours of their videos in the last 12 months to be eligible for partnership.)The 45% share of Shorts ad revenue compares with a 55% payout for the ads that play alongside traditional, horizontal, “long-form” videos. The reason, Mohan said, is partly because Shorts advertising, which runs between clips,…
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