YouTube advisors: MrBeast and top creators turn to platform gurus – CNBC
When wildlife TV personality Forrest Galante sat down for his monthly call with YouTube consultant Paddy Galloway, he received some bad news. No more turtles. Galante has 2.5 million YouTube subscribers. He's been producing wildlife programming for more than a decade, including a docuseries on Animal Planet and a show on the History Channel. He owns his own production company. Generally speaking, Galante's got a good feel for what his audience wants. But it was Galloway, something of a guru in the still-burgeoning YouTube creator economy, who identified that whenever Galante showed turtles in his videos, viewer engagement dropped. It was consistent and significant. "Maybe it's just turtles are more commonplace and they're kind of slow and they don't really do much," Galloway said in an interview. "We noticed three or four videos in a row, when Forrest was showing turtles, the viewers were just kind of disengaged, and they were leaving." This is the kind of insight that many of the most popular YouTube creators, including Jimmy Donaldson, known to the world as MrBeast, and sports creator Jesse Riedel, also known as Jesser, have paid Galloway to provide. As YouTube creatorship cracks open millions, or potentially even billions, of
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