Youtube

The trend: YouTube dominated in many areas in 2025, including connected TV (CTV) engagement, ad spend, and streaming time. Let’s recap some of the company’s achievements—and where we expect it to grow in 2026. In February, CEO Neal Mohan announced that YouTube users watch content on TVs more than on any other device, including smartphones. By September, YouTube accounted for 12.6% of all time spent streaming in the US, up 18.9% YoY and greater than any other streamer, per Nielsen . In May, YouTube introduced a low-cost Premium Lite tier for $7.99 per month that will likely help it capture a greater share of viewership. At the end of Q3, Google reported $10.26 billion in revenues from YouTube ads during the quarter, up 15% YoY from $8.92 billion. Throughout the year, YouTube introduced a revamped TV app , multi-channel viewing, and improved playback tools for TV viewing. Why it matters: YouTube’s momentum in 2025 marks rising CTV relevance, competitive pricing, and strong ad monetization. Its interest in attracting viewers across formats and continued investment in the TV experience suggests YouTube is shifting from a mobile-first platform to a living room staple. We forecast US YouTube CTV viewers will surpass Facebook

By Frankie McLister Reporter Frankie McLister, originally from Middletown, Maryland, holds bachelor's and master's degrees from Arizona State University's Walter Cronkite School of Journalism. Read Full Bio Updated on: December 31, 2025 / 2:42 PM CST / CBS Minnesota Add CBS News on Google A Minneapolis day care says that vandals damaged the facility early this week and took information about employees and children from their records, after a YouTube video purporting to expose fraud among day cares in the Twin Cities metro area went viral. Officials with the Nokomis Daycare Center in Minneapolis claim that vandals broke in early Tuesday morning, between 3 and 6 a.m. Nokomis was not among the day cares featured in the viral video, posted by rightwing influencer Nick Shirley.  Vandals got into the day care through cinder blocks, according to the day care. It appears the vandals first tried to saw into the door of a Family Dollar store next door in the shopping center, but that didn't work, officials said. The manager claims those who broke in went straight to the office, stealing information about the many children who were taken care of there, as well as employees' information. Minneapolis police said, "No

By Conor Wight joined WCCO after cultivating his skills as an award-winning investigative reporter in Syracuse, NY. As a newcomer to Minnesota, he's excited to explore this beautiful state and all that the Twin Cities have to offer. Read Full Bio December 30, 2025 / 10:46 PM CST / CBS Minnesota Add CBS News on Google On Dec. 16, 2025, security footage shows various people throughout the day dropping off young children at the state-licensed ABC Learning Center in Minneapolis.  That same day, YouTuber Nick Shirley arrived  and claimed that the day care was among many in Minnesota that were empty.  It's the latter video that has gone viral, creating a new political lightning rod as Minnesota grapples with various investigations and accusations  related to widespread fraud.  In this instance, Shilrey claims that nearly a dozen day cares are taking government funding without actually providing a day care service.  In Shirley's video, which X reports has more than 116 million views, the rightwing influencer visits various day cares, including the ABC Learning Center. The video asserts that the day care is always empty.  On Tuesday afternoon, WCCO found more than a dozen children at the day care working with several

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The trends: Across 2025, marketers searched for clarity amid inflation pressures, artificial intelligence acceleration, platform volatility, and rapid shifts in consumer behavior. Clients increasingly relied on our coverage to explain where attention is moving, how commerce is changing, and which technologies are reshaping advertising outcomes. Below are EMARKETER clients’ 10 most-searched topics of the year and the developments that made each one essential reading. #10 Social commerce What fueled interest: Shoppers blended discovery and checkout more fluidly across TikTok, Instagram, Amazon, and creator-led storefronts, raising expectations for frictionless product paths. Key developments: TikTok Shop celebrated its second anniversary , then followed that up with its $19 billion in Q3 that put it within striking distance of eBay. Its US sales topped $500 million between Black Friday and Cyber Monday . TikTok accelerated AI-powered commerce tools, including Smart+, GMV Max reporting, and integrations that turn user-generated videos into shoppable ads. Pinterest partnered with Walmart for a shoppable recipe pilot . Later and Mavely drove more than $2.4 billion in annualized GMV as affiliate and link-in-bio ecosystems matured into full performance channels. #9 Social media What fueled interest: Platforms refined feeds around AI curation, remix culture, and short-form video as younger users

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Media giants are trying to solve their engagement issues as free streamers like YouTube take viewers. John Wilson/Netflix Audiences have increasingly shifted toward free streaming services like YouTube this year. Paid streaming services have seen their viewership growth slow as they raise prices. Netflix and Disney are experimenting with creative ways to win viewers. Free streaming services are having success, and it may be coming at the expense of their paid peers. YouTube and other free ad-supported services, such as The Roku Channel and Fox-owned Tubi, have become increasingly popular over the last two years, according to Nielsen's viewership data. "For consumers, cost sensitivity is often a more important deciding factor than user experience," said Brandon Katz, a media analyst at entertainment data provider Greenlight Analytics. "Saving money outweighs the annoyance of terrible insurance commercials." As these free streamers eat up a larger chunk of viewership time on US smart TVs, they may be holding back the growth of services like Disney+, Hulu, and HBO Max. Free-to-access services YouTube, Tubi, and The Roku Channel have grown their viewership by 53% from December 2023 through November, according to a Business Insider analysis of Nielsen data. Those three free streamers make up nearly 18% of all

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Skip to main content Dec 27, 2025, 8:02 PM UTC The 2025 Penn State football season and the short (but sweet) Terry Smith era is officially in the books, and we now turn our full attention to the Matt Campbell era. Jared and I (Tim) break it all down for you beginning around 3:30 PM EST. Penn State discussion Dec 27 Penn State discussion Dec 27 Let’s get it on! By Chris Lucia Penn State Football Dec 27 Penn State Football Dec 27 By Jared Slanina Penn State Football Dec 26 Penn State Football Dec 26 By Patrick Koerbler Penn State Football Dec 26 Penn State Football Dec 26 Can Penn State win? Sure! Will they? Who knows! By Chris Lucia Penn State Football Dec 25 Penn State Football Dec 25 Two preseason top-5 teams look to end a disappointing season on a positive note. By Jared Slanina Penn State Football Dec 24 Penn State Football Dec 24 By Patrick Koerbler The Latest Loading comments Getting the conversation ready...