Youtube

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Comedian-turned-media mogul Byron Allen plans to transform the once high-flying outlet into a streaming juggernaut to compete with YouTube.

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Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Heading into YouTube’s Brandcast on Wednesday, Sean Downey, president of the Americas for Google, wants ad buyers to walk out with one idea cemented: YouTube is the future of media, and creators are the front door. “What I hope you find is that brands want to be attached to culture and community in a really authentic way,” Downey told ADWEEK. “There was a trend for a long time that held that the future of branding is social. I think the future of brand is trust.” That thesis is showing up in the platform’s pitch through an expanded slate of creator-buying tools.  Over the last year, YouTube has rolled out creator takeovers, channel slates that preview upcoming creator content for brands, and YouTube Creator Partnerships, which pair advertisers with creators at scale. According to Downey, brands running Creator Partnerships on Shorts see roughly a 30% lift in conversion. In a conversation with ADWEEK ahead of Brandcast, Downey also spotlighted Shorts’ scale, why he believes the branding-versus-performance tradeoff is a false choice, and how podcasting is

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Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like builders, use AI in everyday work, and stay focused on relationships, community, and long-term value. To keep the conversation going from B2BMX 2026, powered by Advertising Week, the four keynote address from this year’s conference have been uploaded to DemandGenReport.com YouTube page. The addresses highlighted how modern B2B marketing sits at the intersection of AI capability and human connection. OpenAI’s Dane Vahey emphasized that marketers should use AI in practical, everyday ways and see themselves as builders who can create new value, not just operators managing processes. Ashley Faus, author and Head of Lifecycle Marketing, Portfolio at Atlassian, focused on the importance of trust, reminding attendees that even in an AI-driven landscape, effective marketing still depends on connecting with the people behind every decision. Butterfly Effect’s Elfried Samba reinforced that B2B growth is deeply human, arguing that strong, believable brands can thrive in any industry when they are built around relationships, community, and reputation. And a AI industry analysts Benedict Evans broadened the view by examining the massive scale of

Kristoffer Reitan made his 15th career PGA Tour start last week at the Truist Championship, and left Quail Hollow on Sunday $3.6 million richer as the winner of a signature event and a player who now has his foreseeable future mapped out. That's not too bad for a guy who was strongly considering just doing YouTube golf full-time three years ago. In Myrtle Beach, a stretch of 2,821 days was broken with Brandt Snedeker earning his first win on the PGA Tour since 2018. The Nashville native was overcome with emotion, and given what his body has been through in recent years, it was certainly understandable to see the tears flowing. A 45-year-old Snedeker winning on Tour in the year 2026 was not on anyone's bingo card. As time somehow keeps moving faster and faster, we've already arrived at the year's second major championship. That music you hear is Michael Block's. It's PGA Championship week, and for the first time in a long time, there is some juice behind it thanks to the venue, and we have a few early thoughts to get to before diving headfirst into content throughout the week. This is Par Talk, a weekly read to

The YouTube app for the Nintendo Switch 2 remains in development, leaving many gamers frustrated that they can’t watch videos as they could on the original Switch. A new workaround for playing YouTube was discovered and shared last week, but it has since been closed down. The workaround used a free game on Switch 2 called Super Animal Royale, which has an embedded news feed on its title screen. If you found a YouTube video here, you could then press the "Watch on YouTube" button, which opened a built-in, hidden browser for searching and playing videos. It was limited: it wouldn’t play anything above 360p quality, and it couldn’t exit full-screen mode. You also couldn’t sign in to your YouTube account, and some thumbnails didn’t work as expected. Hours after the workaround went viral, it stopped working. As spotted by NotebookCheck, the game soon began showing an error code of 2800-1230 when a player tried to launch the hidden browser. It’s not clear whether Nintendo made the change or whether it came from the developer of Super Animal Royale. It was a swift action, suggesting Nintendo wanted to shut down this workaround as soon as possible. Now, players who want