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When popular Irish YouTuber Seán McLoughlin – better known to his millions of fans as Jacksepticeye – received an email purporting to be from a Hollywood studio, he assumed it was a wheeze.Included in the message was the phone number of Shawn Levy, director of the Night at the Museum franchise and producer of Stranger Things. So McLoughlin called. “I didn’t take it was real. But I called him . And he was the nicest guy ever.” Levy was working on Free Guy, a new action comedy starring Ryan Reynolds and Jodie Comer which belatedly reaches cinemas on Friday August 13 (following the now traditional Covid delay).Free Guy is an uproarious vehicle for Reynolds and an opportunity to Comer to build on the momentum of Killing Eve (it’s one of two big screen roles for her in 2021, the second being Ridley Scott’s Last Duel). It is also a tribute to video games such as Fortnite and Grand Theft Auto.“He asked for tips and if there was anything he should avoid,” says McLoughlin, speaking over Zoom from its moodily-lit gaming studio. “I felt it should be genuine and not cringy. The kids will call you on it. The kids will know.” Levy was…

Restricted mode on YouTube filters out mature content that you may not wish to see. It's frequently implemented by organizations such as schools to prevent students from being exposed to that content. But if you want to disable YouTube Restricted Mode for whatever reason, you can easily do so using either a desktop computer or your phone. Here's how. What Is Restricted Mode on YouTube? Before we get to the ways in which you can turn off restricted mode, it's important to understand what it is. While YouTube can be accessed by all ages, not all the content on YouTube is suitable for children, and it may harm them mentally and physically (if they try to reproduce a dangerous stunt, for example.) To prevent this, Google created a feature called restricted mode. It prevents users from stumbling across content that is shocking, scary, or sexually provocative. It works using an automated algorithm and you can enable it through a simple toggle. It filters using information such as titles, tags, descriptions, and whether the video has been labelled as age restricted. Restricted mode works at a device level. This means that it is not linked to your Google account, but rather…

"I haven't taken a step back in a long time." Emma Chamberlain is a prolific content creator across multiple platforms. She's especially active on YouTube, where the 20-year-old has been sharing regular videos about anything and everything for more than four years. Taylor Hill / FilmMagic via Getty Images FYI: She also founded a coffee company, Chamberlain Coffee, which is sustainably sourced and packaged. Her vlogs cover a wide range of content, from party hosting how-to's to skincare tutorials, chats about fashion trends, food, travel and more. Almost 10.5 million people currently subscribe to Emma's YouTube channel. Pascal Le Segretain / Getty Images If you're one of them, then you might be scrambling for ways to fill the Emma-shaped void in your weekly routines this month. The influencer shared a message with fans, in place of a new video, at the beginning of August to let them know she would be taking some time off. Jacopo Raule / Getty Images "I took this week off to make cheese boards and go to the beach and clear my mind, so no video this week," Emma wrote. "But I will see you soon. I love you all, and I hope you had…

YouTube tapped Comscore for a new measurement program that is meant to give connected TV advertising buyers a clearer picture of the platform. The new program comes just as some media buyers and major brands expressed reservations about the sophistication of YouTube’s ability to help them control the reach and frequency of their ads in CTV. On Monday, Comscore announced it would integrate its ratings system with YouTube, which helps advertisers “understand combined co-viewing for YouTube and YouTube TV across OTT/CTV as well as incremental reach to their linear TV buys,” Comscore said. The program is part of Comscore Campaign Ratings measurement, which is meant to tell advertisers how many viewers they reached across connected TV apps and devices. Advertisers use these ratings to understand issues like “co-viewing,” which is when more than one person views an ad when multiple viewers are watching the same program in the same room. The ratings also help with “deduplication”—understanding whether brands served the same commercial to the same consumer on different apps or channels. The ratings also help analyze “incremental reach,” which is how often a commercial is shown to someone outside of broadcast or cable TV. “The inclusion of co-viewing in this new…

Piers Corbyn speaks to YouTubers posing as investors Make the most of your money by signing up to our newsletter for FREE now Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More infoMs Quigley-Jones, founder of Digital Voices and the recently launched Creator Voices, shared just what was driving her unprecedented success. Digital Voices was able to triple its staff, go international and work with the likes of Rolls-Royce in less than three years.Digital Voices was founded in 2018 to help influencers, content creators and digital entrepreneurs optimise their marketing and brands.Proving that entrepreneurship is not a straight and narrow path, Ms Quigley-Jones had one of the most varied educational and career paths before beginning Digital Voices.Growing up in Kuwait, she found a passion to humanise the region, and went on to research and publish pieces on child torture in Syria and interned in Washington on foreign policy and the Middle East.Ms Quigley-Jones was then awarded the Kennedy Scholarship to study at Harvard where she graduated with a Master’s degree…

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An anti-vaxxer who died with Covid made a “terrible mistake” not getting vaccinated, his family have said.Leslie Lawrenson, 58, died at his home in Bournemouth, Dorset, in July.His partner Amanda Mitchell, 56, who was seriously ill with Covid at the same time, said he thought the vaccines were too “experimental”.She told the Stephen Nolan programme on BBC Radio 5 live: “I feel incredibly foolish. Les died unnecessarily.”Ms Mitchell said her partner, a Cambridge University graduate, decided against having a coronavirus jab after reading material on social media.She said: “It was a daily thing that he said to us: ‘You don’t need to have it, you’ll be fine, just be careful.’“He said to me: ‘It’s a gene thing, an experimental thing. You’re putting something in your body that hasn’t been thoroughly tested.’“Les was highly educated… so if he told me something, I tended to believe it.”A video posted by Lawrenson before he died has been making the rounds on social media.Watch it in full below:Before being found dead at home, Leslie Lawrenson made this video about being glad he got COVID because he didn’t trust vaccines.Family said he was “brainwashed by the stuff that he was seeing on YouTube and social…

Hyderabad, Aug 7 (IANS) Telugu actress Lakshmi Manchu launched her own YouTube channel earlier this month. The actress feels this is the best time to make the most of the digital world.The 'Pitta Kathalu' actress was always asked to start this venture but she waited for the right time to launch it. "I have been asked to start a YouTube channel for years now. I didn't see what more value I can bring to it earlier but now looking at the world turning more digital, I thought this was a great medium to start creating work. I am really excited for a new journey," Lakshmi tells IANS. Asked what will be the focus of content on the channel, and Lakshmi answers in jest: "The prime focus is obviously going to be me!"She goes on to explain: "I am going to curate a few series on different things we can talk about and I am open for suggestions too."Lakshmi also hosts a cookery show for a digital platform where she invites celebrity guests and gets them cooking. The actress has been focusing on creating quirky content digitally. She has a reason for it. "Now more than ever, more people are on…

Chardonnay Graham and Kofi Amponsah of Touch Cleveland have produced a series called "Roses: Living Legends" to celebrate and honor Cleveland's senior leaders aged 70 and over. Amponsah (left) and Graham (right) released a four-part docuseries in November to help Cleveland Black business owners share their stories of how systemic racism has affected their lives and enterprise. (Touch Cleveland)CLEVELAND, Ohio -- Cleveland marketing firm Touch Cleveland will launch a new YouTube series designed to celebrate Cleveland’s Black senior leaders aged 70 and over.“Roses: Living Legends,” part of the agency’s Unspoken: Community and Business Conversations lineup, will run from Aug. 15-20. One interview will be shown each day on Touch Cleveland’s YouTube channel. Third Space Action Lab will show a sneak preview of the series Aug. 13 from 1 p.m. to 3 p.m. during one of its Intergenerational Lunches. The preview will include the interview with retired Plain Dealer reporter and Call & Post reporter Dick Peery.The Intergenerational Lunches have provided Clevelanders of all ages with an opportunity to share and listen to stories of life in the city’s mostly Black East Side communities, according to a news release.“Over the last year, so much buried and forgotten Black history has resurfaced.…

The Awards recognise how leading brands are effectively leveraging YouTube as a platform to engage audiences to drive business goals and drive consumer engagement at scale across the country. Launched earlier this year in association with Kantar for advertising released between October 2019 and February 2021, the winning campaigns represent a range of popular advertising formats across seven categories. The inaugural India edition of the YouTube Works Awards today announced its winners. The Awards recognise how leading brands are effectively leveraging YouTube as a platform to engage audiences to drive business goals and drive consumer engagement at scale across the country. Launched earlier this year in association with Kantar for advertising released between October 2019 and February 2021, the winning campaigns represent a range of popular advertising formats across seven categories, from 6-second Storytelling to Multi-video Storytelling, and were selected by a 12-member jury comprising some of the most respected business leaders and marketers in the country. During a time that was marked by several lockdowns and restricted creative production, the jury picked campaigns by Mondelez, which bagged both the Ruby and the Grand Prix for its ‘Not just a Cadbury’ ad, InMobi, Amazon Prime, Puma, Motilal Oswal, and upGrad…