Thursday, May 7, 2026
Thursday, May 7, 2026

Youtube

Youtube News, Headlines, and Insights From Across The Web

YouTube TV bringing back Univision channels after two-month blackout – 9to5Google

After going dark in late September, Spanish-language channels from TelevisaUnivision are returning to YouTube TV under a new deal. Right around the same time as YouTube TV was in a public battle with NBC, the provider sent out an email to subscribers saying that Univision channels would be removed immediately due to negotiations failing. We’ve heard bits and pieces about the deal in the time since, but it’s been just about two months since the channels were lost. As of today, they’re back. YouTube TV and TelevisaUnivision have reached a new deal that will bring Univision, Unimás, TUDN, and Galavisión back to subscribers. The channels will be a part of both YouTube TV’s Base plan and the Spanish add-on package, with TelevisaUnivision’s streaming service, Vix, coming to YouTube Primetime Channels. As Deadline points out, YouTube Primetime Channels will also be expanding to Mexico for the first time. The same Deadline report mentions that “TelevisaUnivision will also team with YouTube on new initiatives aimed at showcasing its content to a broader audience on the main, free YouTube platform.” The channels aren’t live for subscribers just yet, but should be back soon. More on YouTube TV: YouTube TV’s ‘lower-cost sports bundle’ possibly coming next

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Google to auto-link YouTube channels and Google Ads accounts – MarTech

Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at reducing setup friction and expanding access to YouTube audience data — but it also raises new questions around control and transparency. What’s changing: If Google detects a strong data relationship between a YouTube channel and a Google Ads account — such as shared logins or cross-account activity — it will initiate an automatic link between them. Channel owners and Ads admins will be notified by email 30 days in advance and can opt out or approve the link manually before the deadline. If no action is taken, Google will complete the link automatically. Dig deeper: LinkedIn wants to be the TikTok of business — will it work? What advertisers gain: Linked accounts unlock additional performance signals and segmentation tools: Ads can target viewers based on interactions with the channel Organic views and earned actions become available as performance metrics Advertisers can create data segments (formerly remarketing lists) based on channel engagement Channel engagements like subscriptions can be treated as conversions What stays restricted: Advertisers won’t gain access to edit

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