Youtube

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Since 2013, Billboard has been using YouTube streams as one of the factors that help decide the magazine's charts. In Wednesday YouTube announced that it would no longer provide data to Billboard because of the "outdated" way that the magazine gives greater weight to paid-subscriber streams than to ad-supported ones. As of Jan. 16, YouTube will stop delivering data to Billboard. In a blog post yesterday, the veteran music executive Lyor Cohen, currently global head of music for YouTube, wrote: Billboard uses an outdated formula that weights subscription-supported streams higher than ad-supported. This doesn't reflect how fans engage with music today and ignores the massive engagement from fans who don’t have a subscription. Streaming is the primary way people experience music, making up 84% of U.S. recorded music revenue. We’re simply asking that every stream is counted fairly and equally, whether it is subscription-based or ad-supported — because every fan matters and every play should count. A day before that announcement, Billboard announced a change in its chart tabulation, which leans more heavily toward streaming but which put even more weight on paid streams as opposed to ad-supported ones. (Billboard first began weighing paid streams more heavily in 2018.) It

For the first time ever, the Oscars will leave broadcast TV. Starting in 2029, the biggest non-sports cultural TV event of the year will be exclusively shown on YouTube. YouTube took a big step towards big-event live programming when it aired an NFL game in Week 1 of this season, a Chargers win over the Chiefs in Brazil that drew 18.5 million viewers, per YouTube and Nielsen’s custom measurement. That was just a bit smaller than the audience the 2025 Oscars drew on ABC, a number that was down 14 million viewers from a decade ago.(The Athletic’s Jourdan Rodrigue looked into YouTube’s NFL aspirations.) Meanwhile, YouTube is — by far — the most-watched platform in the U.S. Per Nielsen’s latest “Gauge” metrics, YouTube accounted for 12.9 percent of all TV and streaming consumption in November 2025. That’s: • More than half of all broadcast TV viewing combined • Nearly two-thirds of all cable TV viewing combined • 50 percent more than Netflix • More than the combination of NBC’s Peacock, Paramount+, Amazon Prime Video and Disney+ The Athletic’s Dan Shanoff and Andrew Marchand talked about the implications of the deal and what might come next for YouTube and sports. Dan

Hollywood's biggest night is getting a modern makeover. On Wednesday, the Academy of Motion Picture Arts and Sciences announced that the Academy Awards will livestream for free on YouTube starting in 2029, and will no longer air on broadcast television as of that year.  CNET previously reported these rumors in August, but now it's official. The new partnership includes a multiyear deal, which will grant YouTube exclusive rights to stream the Oscars from 2029 through 2033.  Since 1976, ABC has televised the Oscars, a partnership that will continue through 2028. During the Oscars last March, the Academy experimented by livestreaming the award show simultaneously on ABC and Hulu .  Don't miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source. YouTube will also stream red carpet and behind-the-scenes coverage, among other exclusive content. YouTube TV subscribers and viewers will also have access to digitized Academy museum exhibitions and programs from the Academy collection.  "We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming," Academy CEO Bill Kramer and Academy President Lynette Howell Taylor said in a statement. Although

By Krystal Scanlon  •  December 17, 2025  • Ivy Liu YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach. Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and through agencies, are built around spend thresholds. The more an advertiser commits, the more they unlock – credits, price discounts and access to higher tiers of creators. The specifics of those incentives and tiers, however, remain under wraps.  What stands out though is who YouTube is aiming these deals at. The pitch is landing squarely on TV advertisers – buyers used to making larger commitments in exchange for better access, sharper pricing and a more predictable schedule. Appropriately enough, YouTube has dubbed it the VIP (Video Incentives Program) program. “The VIP program is really beneficial for clients because they can get credits, price advantages and tap into YouTube’s creators, who create custom content,” said Hermelinda Fernandez, svp, digital investment at Canvas Worldwide, adding that her clients want to buy YouTube this way.  “Advertisers have the ability to try and create more of a TV schedule on the platform as well,” she added. All of which

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Most American teenagers use YouTube and TikTok daily, according to a report released last week by the Pew Research Center, and roughly 1 in 5 said they were on one of the two platforms “almost constantly.” The survey, which looked at the habits of 1,458 teens between ages 13 and 17, suggests that despite growing concern over the potential mental health risks, teens are not putting down their phones, spending much of their time scrolling through social media, watching videos or consulting chatbots powered by artificial intelligence. While YouTube was far and away the most popular social media platform, used daily by three-quarters of participants in the study, TikTok, Instagram and Snapchat remain highly popular with teens. Fewer use Facebook. “Roughly a third of teens say that they’re on at least one of the five almost constantly — and that number has stayed steady for several years now,” said Michelle Faverio, a research associate with Pew and a lead author on the new report. She noted that the report found that Black and Hispanic teens were particularly likely to say they used YouTube, TikTok and Instagram almost constantly. Teen girls were more likely than boys to scroll on Snapchat and

"YouTube channels spreading fake, anti-Labour videos viewed 1.2bn times in 2025" 13 December 2025 YouTube channels spreading fake, anti-Labour videos have amassed more than a billion views this year, as opportunists attempt to use AI-generated content to profit from political division in the UK. More than 150 channels have been detected in the last year that promote anti-Labour narratives, as well as outright fake and inflammatory accusations about Keir Starmer. A study seen by the Guardian has found the channels have accumulated 5.3m subscribers and have created more than 56,000 videos, with a total of almost 1.2bn views in 2025. The network of anonymous channels includes alarmist rhetoric, AI scripts and British narrators to attract hits... ...Reset Tech, the non-profit group that produced the research, said the channels were part of a global trend to produce synthetic propaganda on the platform. It pointed to the proliferation of cheap AI tools that could be deployed to make a quick profit from divisive topics... ...Some of the videos and channels were removed by YouTube’s checks. However, all 150 were taken down when the platform was approached by the Guardian. Reset Tech said some channels had created tens or hundreds of similar videos

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Netflix says it must acquire Warner Bros Discovery to compete with YouTube. In fact, YouTube has become a key player in Netflix‘s plans to acquire Warner Bros. Discovery. As the streaming giant Netflix says that even if the company were to acquire Warner Bros. , it would still be behind YouTube in terms of total viewing time as measured by Nielsen. Netflix’s Co-CEO Greg Peters brought up this point while speaking at UBS’ 2025 Global Media and Communications Conference in New York last week. Peters made the statement on the same day when Paramount filed its hostile bid. “We go from 8% of viewed hours today in the United States to 9%. We’re still behind YouTube at 13%,” Peters said, referring to what would happen if the company acquired HBO and HBO Max. The reason Netflix co-CEO specifically pointed out, if Paramount acquired Warner Bros., their newly combined portion of US viewership would jump to 13.8% and that would put them above YouTube is to stress on the point that if Paramount, which accounted for 8.2% of November viewership, purchased all of Warner Bros. Discovery, it would account for 13.8% of all US viewership. That would put the combined companies