Charlotte music teacher taking advantage of pandemic pivot to reach larger audience online

The Lady Rockstars have been learning instruments and playing in a band during the pandemic, all online. It’s connecting women across continents. CHARLOTTE, N.C. — A Charlotte musician is helping women connect in an unusual way thanks to a business plan that was actually in place years ago, but is perfectly suited for the pandemic. They’re called Lady Rockstars. It’s become a source of unexpected connection in a year when that’s been hard to find. If you search YouTube for guitar lessons, Krystle Baller said the instructors all look pretty similar. “You go online and type in guitar tutorial you’re going to get 95% are white men,” Baller said. “I feel like it’s important that as many instruments are available to women as possible because we often don’t see ourselves reflected in the music industry.” Krystle Baller teaches music lessons and is also the creator of Lady Rockstars through her company Pachyderm Music Lab. “The premise before the pandemic was that we would learn a couple songs together and then go play as a band at an open mic,” she said. Like many people, she had to switch gears and start teaching the classes and hosting performances online. But her…
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