Cheat sheet: Twitter experiments with shoppable cards

March 5, 2021 by Erika Wheless Twitter is taking another crack at social shopping. The platform is trying out a new shoppable card format that allows users to link to a product page from a tweet. The new cards include the name of the product, the shop name, the price and a “Shop” button. A Twitter user named Yasser Masood spotted the feature earlier this week. The key details: For now, the shoppable cards are being tested in Europe, the Middle East, and Africa on Android devices.This experiment is not happening in isolation. A Twitter spokesperson confirmed the platform has several more commerce-focused experiments in the pipeline.Twitter tried a similar feature in 2015. Twitter tried product pages before This is not the first time Twitter has tried to facilitate shopping on its platform. In 2015, the company tested out product pages and curated collections. Collections were more focused on browsing products in curated lists. One example was Nike’s collection for the then-new LeBron Elite clothing line. Some product pages also listed prices and sometimes a “Shop” button. While product pages ended in 2016, the new Shop cards could be Pages 2.0. “The bigger question in my mind is where Twitter’s…
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