Chiquis Inks Co-Management Deal With Prajin Parlay: ‘She’s An Undeniable Force’

Chiquis is the first female artist in the roster that includes Peso Pluma, and more. Chiquis at Billboard Latin Women in Music held at the Telemundo Center on April 24, 2025 in Miami, Florida. Jose “Chepe” Devillegas/Billboard Español Chiquis has signed a co-management deal with Prajin Parlay Inc., in partnership with Richard Bull of Bull International Group, becoming the first woman to join the company’s roster. Owned by George Prajin — Billboard’s Latin Executive of the Year in 2024 — Prajin Parlay, Inc. is an indie entertainment company with a focus on managing and developing artists in Latin music. Prajin, who’s also co-owner of Double P Records and Double P Management alongside Peso Pluma, represents Tito Double P, Gabito Ballesteros, and Peso, to name a few. Related “Chiquis is an undeniable force — not just in music, but as a cultural icon,” he said in a press statement. “Her artistry, vision, and connection to fans are unmatched, and I’m honored to welcome her as the first woman to join our roster. Together, we’re going to elevate her already extraordinary career to new heights.” Trending on Billboard The Mexican-American artist (born Janney Marín Rivera) earned her first top 10 Billboard hit
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