Clairol's New At-Home Blonding Kit Lightens Hair Without Bleach – StyleCaster

If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission. If you’re someone who likes to switch up their hair, you know how damaging bleach can be to strands. When it breaks down the pigment, it also breaks down the fatty acids on the hair shaft, creating weak strands. That’s why Clairol launched Blonde It Up, an at-home lightening product that takes you five levels lighter without bleach. Yes, for real! And did we mention it’s less than $10? Here’s how it works. “Free radicals are unstable atoms that occur during the process of lightening hair which in turn causes damage,” a rep for Clairol shared with STYLECASTER. “The new Blonde It Up uses two new ingredients that work in harmony: A new Activator and a new Protector. The Activator, ammonium carbonate, selectively targets the natural pigments inside the hair to lift. The Protector, AminoGlycine, binds to and neutralizes free radicals produced by the Activator to protect the keratin and protein from being destroyed which helps cause less damage.” Clairol. You can’t go from black hair to platinum with this kit (you should hit the salon for that) but…
Read More