Clubhouse Announces Rebrand to Shortcut

Clubhouse has announced that it will be undergoing a rebranding due to brand confusion with the other Clubhouse. The company that operates its website on the Clubhouse.io domain name announced that it will be rebranding as Shortcut. The company appears to have been able to acquire Shortcut.com in advance of the rebranding news (Whois is private, so I can not independently confirm). Clubhouse announced the news today on Twitter: Read all about the new name change: https://t.co/PRLnvbkWFK — Clubhouse (soon to be Shortcut) (@clubhouseio) July 29, 2021 I think it is pretty obvious why Clubhouse.io is changing its name to Shortcut. Another company called Clubhouse has quickly become the more well-known Clubhouse, as the company explained in today’s blog post announcing the forthcoming change: “For many of you, the reason for this is probably pretty obvious. The Clubhouse Audio App became so big so fast that we couldn’t possibly hope to forever maintain our own brand standing in the face of their popularity.” The chat app, which gained serious traction in early 2021, acquired its brand match Clubhouse.com domain name in the Spring for an undisclosed amount of money. Clubhouse.io was almost forced to rebrand with no chance of getting…
Read More