Clubhouse: Inside the exclusive app and what it means for the beauty world

How does Clubhouse compare to other platforms? While there’s no doubt Clubhouse offers a unique, unparalleled social experience, this doesn’t necessarily mean it will replace the other big players any time soon.“We’re still using other platforms, and with the massive audiences these platforms have, it doesn’t seem like that will change,” says Shannon. “We think each app has a purpose and a place. Our challenge on behalf of the brands we represent is to provide the right information that the consumer is looking for in the right place and continue to develop authentic and engaged communities.”There are definitely things Clubhouse can’t compete with, says Marshall. For instance, it doesn’t offer recording, or the option to replay audio. You also can’t share directly, or share imagery or video. This, she believes, means Clubhouse won’t replace the platforms that offer these features.That being said, it is unique enough that other existing players won’t be able to easily compete. While platforms such as Instagram, Facebook and TikTok, for instance, offer competing features, Clubhouse is in a league of its own (for now anyway!)As a reputable influencer who works in beauty and is a woman, English finds Clubhouse much more refreshing than anything else,…
Read More