Clubhouse needs creators, but creators need cash – Nation Online

Dozens of Clubhouse creators had been anticipating their first sponsorship meeting for months. As the inaugural class of Clubhouse’s “Creator First” program, they were supposed to receive Clubhouse’s help landing sponsorships and turning their shows into a “profitable creative endeavor.” The creators wrote down lists of brands they wanted to speak with and prepared one-sheets pitching their live audio shows. But when the time came, it turned out they weren’t getting one-on-one meetings with the brands; instead, they would be pitching their shows to a public room on Clubhouse, alongside dozens of other creators, where anyone on the app could join. “It was a real big joke,” says Cyndi Pham, a creator from the program and a media consultant herself. “I feel like [making it public] was something they did to save face because they couldn’t get any sponsors to show up.” The creators each had two minutes or so to pitch their programs to the sponsors in the crowd. “Dozens of agencies and brands attended,” according to a Clubhouse spokesperson. But technical difficulties tripped up multiple creators, preventing them from speaking. Clubhouse told the creators they’d hear more after the event and that interest was pouring in. But the…
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