Commentary: Social selling tips for supply chain sales pros

The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates. As LinkedIn continues to grow its user base, industry professionals are increasingly looking to the concept of social selling: promoting their work by way of promoting their personal brand. A social presence is becoming a necessity for networking in the industry — not just on LinkedIn but also through channels such as publications, podcasts, interviews, videos, etc. What has emerged from social media is a distinction between a company’s brand and a personal brand. LinkedIn, in particular, has an algorithm that favors a personal profile over a company profile, making the platform more about connecting people to people, not enterprises to people or other enterprises. It’s about a personal connection. Personal branding is the way you present yourself, independent of the company you own or work for. It’s a brand that can grow with you long term, as you grow and even change directions over time. Personal branding vs. company branding Authenticity is key in personal branding, and this is best shown by speaking directly to your viewers — showing your face, in a photo or video, and…
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