Coworking with Fintan Gillespie – Marketing Brew

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Fintan Gillespie is global director, ad partnerships at Snap Inc. He previously worked at Google. Favorite project you’ve worked on? A recent favorite has been launching our integration with WooCommerce. It’s a big step forward in making Snapchat’s ad tools more accessible to a wider range of SMB e-commerce businesses. By giving WooCommerce merchants a seamless way to create, manage, and optimize Snapchat campaigns directly from their storefronts, we’re helping them show up where their customers are already spending time. It builds on the success of our established Shopify integration, and speaks to what we’re all about: lowering the barrier to entry for high-impact, creative advertising that actually drives results. What’s your favorite ad campaign? I love when multiple partners get involved to make a campaign come to life. One example that really caught my eye this year was when Steve Madden worked with one of our agency partners, January Digital, to reach new customers on Snapchat. Through that campaign development, they worked with another one of our social agency partners, Whalar, on an entire creator strategy. One thing we
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