Photo Credit: Getty Images LinkedIn may be full of complaints about AI-generated “thought leadership,” but one experiment suggests the platform may still be rewarding exactly that kind of content. A deliberately bad tool called Cringebot 3000 appears to show just how easily synthetic, engagement-driven posts can spread. Here’s what to know According to a test highlighted by Business Insider, a journalist used Cringebot 3000 — a generator for over-the-top, cliché-heavy LinkedIn posts — and found that the fake update performed better than the reporter’s other posts. Behind the site is Peter Epstein, who owns a Los Angeles PR firm with clients in the advertising business. Epstein said, “The goal is to make it a little less serious and try to take what’s become its own sort of form, like poetry — LinkedIn ‘thought leadership’ is its own form — and try to take that form and make it a little more fun and a little more silly.” For the test, the reporter typed in “AI in journalism” and got back a melodramatic workplace story that ended with the line, “The AI called me moderate. The sisterhood said: absolutely not.” Even with a disclosure attached, the post still drew strong engagement.
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