Dad Agency turns to fun, flowy aesthetics to illustrate techy concepts for Web3 brand Squid

If, like us, you haven’t heard the term ‘Web3 cross-chain swap protocol’ before, don’t worry. After learning all about it on the recent Web3 brand Squid, Dad Agency gives us a rundown. “In a nutshell, Squid is a cross chain swap protocol meaning that people can easily swap assets [such as tokens] between different [block]chains [like Bitcoin or Ethereum], which was previously difficult and time-consuming.” This idea of a fluid, easy exchange is central to the design work the Amsterdam-Rotterdam agency has just unveiled for Squid. “Squid is like a river, with things flowing freely along it,” says the agency.With a brand name like Squid, the wordmark is suitably inky, with the river analogy represented through “organic and flowy” touches, Dad Agency describes. The same typographic style is mirrored in a custom monogram, and in a series of abstract flowing shapes that Dad Agency describes as “weaving” throughout the brand. To push the concept of exchange further, Dad Agency has introduced a series of illustrations showing mechanical processes interacting, with additional imagery and animation by Dave Renton.
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