Deep Media launches in New Zealand ahead of Prime Video ads

Amazon Ads specialist Deep Media has commenced operations in New Zealand, appointing Anna Walker as Country Lead as the country prepares for the launch of advertising on Prime Video. Walker, who will be based in Christchurch, will be responsible for leading Deep Media’s efforts in supporting independent agencies and brands throughout New Zealand to access and utilise Amazon’s advertising offerings. With a background that includes senior strategy positions at organisations such as MediaWorks, Publicis and FCB, Walker brings extensive knowledge of the needs of both agencies and clients. The company’s expansion coincides with the rollout of advertising on Prime Video, scheduled for 26 August 2025, marking a notable development in New Zealand’s media and advertising landscape. Walker appointment Walker said the introduction of advertising to Prime Video was set to change the country’s media landscape. “Prime Video advertising represents a major shift in the New Zealand media landscape. The ability to combine premium streaming environments with Amazon’s first-party data and measurement capabilities opens up powerful opportunities for New Zealand brands. I’m excited to bring Deep Media’s proven expertise to the market.” Deep Media was established in 2024 by former Amazon executives Paul Kent, Andrew Hammond and Blake Gorman. The company
Read More