Digivizer joins LinkedIn Marketing Partner Program – PRWire

Sydney, 12 April 2023: Digivizer has joined the LinkedIn Marketing Partner Program, the first company with headquarters in Australia. Digivizer’s integration with LinkedIn’s Ad Analytics API gives digital marketers a complete view across organic, earned and paid marketing campaign performance. Users of Digivizer’s platform can measure the performance of LinkedIn paid and organic programs, assess total spends and then focus on data for Campaigns, Adsets and Ads. They can also compare LinkedIn campaign performance alongside other major social media and search platform options and see how each compares in driving value and conversions on their websites. Users can then make decisions about program performance against objectives, at clicks and conversion levels, in real-time.Certainty and relevanceEmma Lo Russo, CEO and co-founder of Digivizer, said: “In a market that remains dynamic and competitive, LinkedIn continues to provide businesses with a degree of certainty and relevance in particular to businesses looking to sell, influence and engage others. “That’s of huge value to digital marketers.“This new integration with LinkedIn is validation of the value we offer in providing a single source of truth across multiple social media and digital marketing channels. By making this easily accessible and affordable to all those involved in a customer’s marketing ecosystem
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