Doritos teams up with Twitch Rivals Europe

Twitch Rivals Europe has named its first sponsor for the streamer and esports event, with snack brand Doritos announced as an official marketing partner. As a result of the partnership, Doritos will launch the Doritos Disruptor Series EMEA, an event that sees Twitch creators host a number of local market tournaments with selected groups of aspiring streamers. Photo credit: Twitch / Doritos RELATED: Twitch Rivals brews up Dunkin’ collaboration According to the release, streamers will be able to host tournaments ‘in their own style’ and compete for recognition and prize money. Dorito’s partnership with Twitch Rivals Europe follows on from the brand’s sponsorship of the event’s North American variant.  Lou Garate, Head of Global Sponsorship Sales at Twitch spoke on the partnership in a release: “Twitch Rivals is our series of competitive entertainment events which brings together competitive esports and games with our unique interactive extensions and more. The result is a truly unique content experience for our community and those taking part. “As Twitch Rivals’ official marketing partner in Europe, Doritos is extending their successful North American official marketing partnership and will have the opportunity to engage with our passionate and diverse audience in an authentic and innovative way.…
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