DoubleVerify expands measurement capabilities to LinkedIn Audience Network inventory

DoubleVerify, the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, announces the launch of global post-bid measurement across the LinkedIn Audience Network (LAN). Advertisers can now measure key media quality signals across LAN inventory, including invalid traffic (IVT), viewability, brand suitability and intended geography. These capabilities provide advertisers with independent, third-party visibility into how and where their ads are delivered across LinkedIn’s extended network of publishers. Steve Woolway, EVP of Business Development at DoubleVerify said, “Advertisers are demanding greater clarity into the quality and performance of their media environments. With this announcement, DV is bringing global media quality measurement to the LinkedIn Audience Network, delivering the independent verification advertisers need to maximize performance and make more informed investment decisions across this important channel.” DV’s reporting delivers site-level insights across the LinkedIn Audience Network, enabling advertisers to verify media quality and improve media effectiveness with greater confidence. In addition to post-bid measurement, DV offers pre-bid avoidance controls through DV Authentic Brand Suitability on LAN, providing a unified approach to media authentication across the campaign lifecycle. Pre-bid controls enable brands to proactively analyze inventory and exclude content that does not align with their suitability settings, while post-bid
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