DoubleVerify Launches Global Media Quality Measurement for LinkedIn Audience Network

DoubleVerify is having a busy week. After just launching AI content controls for Threads, the media effectiveness company today announced global post-bid measurement across the LinkedIn Audience Network (LAN).  The LinkedIn Audience Network helps advertisers extend their campaigns, reaching B2B decision-makers across their buying journey through a broad set of premium publishers. According to LinkedIn data, campaigns using LAN deliver 3.9x more monthly impressions and 66% higher conversion rates compared to LinkedIn feed-only campaigns. With post-bid measurement from DoubleVerify, advertisers can now measure key media quality signals across LAN inventory, including invalid traffic (IVT), viewability, brand suitability, and intended geography. These capabilities provide independent, third-party visibility into how and where ads are delivered. Steve Woolway, DoubleVerify’s EVP of Business Development, says, “Advertisers are demanding greater clarity into the quality and performance of their media environments,” and adds that the integration delivers “the independent verification advertisers need to maximize performance and make more informed investment decisions.” Importantly, the company’s reporting will deliver site-level insights across LAN, helping advertisers verify media quality and improve media effectiveness with greater confidence. In addition to post-bid measurement, DoubleVerify says it already offers AI-powered pre-bid avoidance controls through DV Authentic Brand Suitability on LAN. Together, the
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