Dragun Beauty is 'on hiatus' as Nikita Dragun debuts OnlyFans account – Glossy

Several YouTube beauty guru brands have shut down in recent years, and Nikita Dragun’s beauty brand Dragun Beauty is the latest to halt its operations. With no products currently available for sale on its DTC site or Instagram, the brand is currently not active and its future is in question, according to one of its partners. After facing legal turmoil after a controversial arrest incident in November, Dragun has embarked on a new venture with the announcement of her new paid OnlyFans account. The new social account debuted on Tuesday with a professionally produced commercial posted to her Instagram, TikTok, Twitter and Snapchat accounts. “As a partner in Dragun Beauty, I can confirm the business is generally on hiatus at the moment, and I’m not sure it will linger much longer unless it gets someone who’s willing to buy the brand to keep it from going insolvent,” said Jake Webb, president and co-founder of Slash Management and Dragun’s former talent manager. The management company parted ways with Dragun a year ago over “different overall values and standards for how we treat partners,” he said. Dragun could not be reached for comment. According to Webb, Slash Management “had negotiated a small stake”
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