Dua Lipa Blasts Samsung for Trying to End Her Lawsuit Over Use of Her Image on TV Boxes

The star’s lawyers say Samsung broke the law by putting her on packaging without her permission: “Plaintiff does not lend her name and likeness casually.” Dua Lipa attends the 2026 Vanity Fair Oscar Party Hosted By Mark Guiducci at Los Angeles County Museum of Art on March 15, 2026 in Los Angeles, California. Amy Sussman/Getty Images for Vanity Fair Trending on Billboard Dua Lipa’s attorneys say she deserves to move ahead with a lawsuit accusing Samsung of plastering her face on millions of TV boxes, telling a judge simply: “This case is straightforward.” The “Levitating” superstar sued earlier this year, claiming the electronics giant infringed her likeness by using her photo on a commercial product without permission. But last month, Samsung asked the judge to dismiss the case, arguing customers hadn’t been tricked into thinking she endorsed a TV. Related In a response filing on Friday (Oct. 16), Lipa’s lawyers say that’s actually exactly what had happened: “Plaintiff’s image was valuable to Samsung precisely because consumers (and Samsung) understand what a celebrity’s face on a product means.” “Plaintiff does not lend her name and likeness casually; she licenses them selectively, and for significant compensation, through partnerships with high-end, luxury brands,”
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