Duke + Dexter – Bowls Club Campaign – Fashion United

Slow, steady and relaxing – bowls is the ultimate leisure pursuit under the sun. Played with precision, patience, and skill, it’s built a reputation for being the exclusive sport of a generation. Until now. Under the shade of palm trees, the long figures of the Holmby Park Bowls Club dressed all in white cast long shadows against sun-stained grass. Wide brim hats, wraparound sunglasses and vintage knits are the order of the day, teamed with their favourite new D+D sneakers, kept tonal in shades of grey and white. This is the playground of anyone in LA’s most exclusive post code who has time to burn, as much a social event as it is a competition that can sometimes lose its friendly edge. Lining up on the other side of the lawn is the D+D Bowls Club, newly formed, flown over fresh from London and full of ill-advised confidence of winning the game. The training is brief – 3 bowls each, closest to the target (jack) gets the points for their team and takes away any chance of the other team scoring. Bowls can either swing in or out – it’s as much about the pace you throw it as it…
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