Elon Musk begs brands for Twitter engagement

PARIS, FRANCE – June 16, 2023: Elon Musk, founder, CEO, and chief engineer of SpaceX, CEO of Tesla, CTO and chairman of Twitter, Co-founder of Neuralink and OpenAI, at VIVA Technology (Vivatech) Despite repeated, insistent posts about how good X (formerly Twitter) is doing, it seems that Elon Musk – who just finished off his first year of Twitter ownership – is not above simply asking brands to engage with his community features and thus give his own brand more value. Just look at him asking the Diablo X account, run by a multimillion-dollar gaming titan, to post patch notes directly within the Diablo “X Community group”- a niche group of X users literally one one-hundredth the size of the Diablo subreddit, for reference. As time wears on, user engagement continues to fall (an annual fee, seriously?) and Elon becomes more desperate, expect to see more outright begging like this and more feuds with seemingly random entities. One has to wonder what his beef with Wikipedia of all things is. WSJ charts show Twitter’s steep decline in users and revenue Twitter owner Elon Musk and his stalwart CEO, Linda Yaccarino, have been sharing rosy news about the platform recently. Musk
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