Elon Musk Discusses Running Twitter in Interview With BBC Reporter – The New York Times

DealBook NewsletterElon Musk Addresses the ‘Painful’ Side of Running TwitterThe social network’s owner talks about bots, blue checks and why he went ahead with the $44 billion acquisition. April 12, 2023, 7:57 a.m. ETImageCredit…ReutersTrying to turn a profit at Twitter Elon Musk gave one his most extensive interviews since promising a series of big changes to Twitter that he hopes will return the money-losing social media platform to profitability. In a wide-ranging discussion with the BBC that was also broadcast on Twitter, and was at times full of contradictions, regrets and dog jokes, Musk defended his management of the company and gave an update on layoffs, cash flow, the status of the blue checks and who might succeed him as C.E.O.Here are the highlights:On why he bought Twitter: Mr. Musk admitted that he went ahead with the $44 billion acquisition because he believed he would lose his legal case to try and back out of it. Buying Twitter has come with “emotional strain,” he added, saying running it had been “painful.” But he said he still thought buying it was the right thing to do.On profitability: Since buying Twitter six months ago, Mr. Musk has slashed staff and made big
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