Elon Musk: New CEO 'excited' to help transform Twitter – AFR

Since Mr Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80 per cent of staff. Mr Musk earlier this year acknowledged that Twitter had suffered a massive decline in ad revenue.While Mr Musk said Ms Yaccarino would help build an “everything app”, which he previously said could offer a variety of services such as peer-to-peer payments, his selection of an advertising veteran signalled that digital ads would continue to be a core focus of the business.He has long said he intended to find a new leader for Twitter.Mr Musk, who is also the CEO of electric-vehicle maker Tesla, said on Friday that bringing Ms Yaccarino on as Twitter’s new chief would help him devote more time to Tesla.Reuters
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