ET Snapchat Gen Z Index: Gen Z is turning fitness into a lifestyle, step by step

India’s Gen Z is building health into their everyday lives — step by step, click by click. The latest findings from the ET Snapchat Gen Z Index reveal that for those aged 18 to 28, fitness is not a passing trend but an essential part of identity and lifestyle. This generation is blending digital tools, social influence, and self-awareness to design what researchers describe as a “blueprint for wellbeing.” The study, powered by Kantar and based on responses from Gen Z participants across metros and Tier-1 cities, shows a clear shift from casual fitness interest to daily health engagement. Young consumers are logging workouts, tracking steps, and aligning nutrition with mood and productivity. Their approach combines physical movement with mental balance, reflecting a broader change in how they define health. Also Read| Health, hustle and hashtags: What keeps Gen Z ticking The report reveals that 80% of Gen Z respondents agreed that fitness and healthy habits have become a daily part of their lives, marking a steady consistency across Q2 and Q3. This consistency underscores how health consciousness has moved from aspiration to action — with step counts, sleep hours, and mood check-ins becoming daily rituals. From Gyms to Gadgets:
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