Jeff Zucker, former head of CNN who now runs media investment fund RedBird IMI, believes the media is overplaying polls showing former President Donald Trump leading Joe Biden. Appearing at the Yahoo Finance Invest conference in New York, Zucker said it is a “real possibility” that Trump could return to the White House. In preparing for that scenario and covering the yearlong runup to the 2024 election, Zucker said the “key” for news outlets is “not to get caught up” in early poll results. A recent New York Times/Siena College poll showed Biden trailing Trump in five of the six states that helped Biden prevail in 2020. “That continues to be a huge mistake in the media,” he said. “If you went by the poll in 1983, you would have thought there was no way that Ronald Reagan would win re-election. Or the poll in 2011 — there’s no way Barack Obama could have won re-election.” Although Zucker conceded that “the world has changed a lot” since those prior examples, it should remain a priority to put poll results in context. “I made this mistake” during his CNN tenure, Zucker admitted. “I always try to be self-aware of these things.
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