Expedia brings generative AI trip-planning tool to Instagram | Marketing Dive

An article from Dive Brief The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions. Published May 15, 2025 Expedia Trip Matching allows consumers to share travel-related Instagram Reels directly with Expedia to receive personalized travel recommendations. Courtesy of Expedia Dive Brief: Expedia Group announced a slew of new advertiser solutions and generative artificial intelligence (AI) experiences, including a tool that allows consumers to share travel-related Instagram Reels directly with Expedia to receive personalized travel recommendations, according to a press release .  The tool, called Expedia Trip Matching, is currently open for beta access and will launch in June. Expedia is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions. Additionally, the company announced a suite of media upgrades for advertisers, including Enhanced Offsite Targeting via The Trade Desk and a new loyalty offering that allows Destination Marketing Organizations to sponsor bonus OneKeyCash rewards for travelers to incentivize visits to their destinations.  Dive Insight: Expedia’s new Trip Matching feature capitalizes on the growing influence of social media on travel decisions, with nearly two-thirds of travelers reporting that such platforms are their primary source for
Read More