The Ford F-150 Lightning is the most researched electric pickup truck on Twitter, much more than the GMC Hummer EV, Rivian R1T and Tesla Cybertruck. That’s according to geotagged Twitter data from the last three months tracking over 130,000 tweets, hashtags, and direct keyword electric phrases about upcoming electric truck models. Tracked tweets included “Ford F-150 Lightning,” “Rivian R1T,” “Hummer EV,” “Cybertruck,” #cybertruck, #R1T, #HummerEV, and many more of the same. Interest for other models was also tracked, such as the Bollinger B2, Lordstown Endurance, and Atlix XT, but none of those managed to beat the four models shown on the map: the Ford F-150 Lightning, GMC Hummer EV, Rivian R1T, and Tesla Cybertruck. As you can see from the map put together by auto site PartCatalog using trends software with direct access to geotagged Twitter data, the Ford F-150 Lightning is by far the most researched electric pickup on Twitter, ranking first in 28 states. The GMC Hummer EV takes second place by dominating in 10 states, followed by the Rivian R1T with 8 states, and the Tesla Cybertruck with only 4 states. It’s interesting to note that Ford takes the middle of the country, which is traditional pickup…
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